Senior Product Manager / Digital Marketing

Kforce has a client in Orlando, FL that is seeking a Senior Product Manager/Digital Marketing.

Summary:This role sits at the intersection of product management, digital marketing, and data analytics, supporting cross-functional teams to deliver high-impact campaigns and seamless customer experiences. The ideal candidate is both analytical and strategic, capable of translating complex data into actionable insights while communicating effectively with senior leadership.

Key Responsibilities:

• Own and evolve digital marketing platforms and tools across web, paid media, and CRM ecosystems
• Drive integration of multiple marketing technologies and data sources resulting from acquisitions
• Partner with engineering and IT to define and deliver scalable, API-driven solutions
• Collaborate with marketing teams to plan, execute, and optimize cross-channel campaigns (SEM, paid social, email, web)
• Ensure campaigns are performance-driven and aligned with business objectives
• Support end-to-end campaign delivery, from ideation through execution and reporting
• Define and monitor KPIs including impressions, CTR, conversions, engagement, and funnel performance
• Leverage tools such as Google Analytics (GA4), Adobe Analytics, and Looker to analyze campaign effectiveness
• Translate data insights into actionable recommendations that improve conversion and ROI
• Act as a central point of coordination between marketing, analytics, product, and engineering teams
• Lead Agile workflows, ensuring timely delivery of initiatives and clear prioritization
• Collaborate with external partners and third-party platforms to support new digital experiences
• Develop clear, concise executive summaries and presentations
• Communicate complex data and product initiatives in a compelling, business-focused narrative* 5-8+ years of experience in Product Management, Digital Marketing, or a related field
• Proven experience managing digital marketing campaigns across multiple channels (SEM, social, web, email)
• Experience working in cross-functional, Agile environments
• Proficiency with analytics platforms (Google Analytics/GA4, Adobe Analytics)
• Experience with reporting and visualization tools (e.g., Looker)
• Familiarity with tagging, tracking, and data pipelines
• Understanding of marketing technology ecosystems and integrations
• Strong attention to detail and organizational skills
• Excellent verbal and written communication
• Ability to influence and collaborate across teams
• Strategic thinker with a proactive, solutions-oriented approach
• Ability to translate data into actionable insights and business impact

Preferred Qualifications:

• Experience in agency environments or managing multiple campaign types
• Background in travel, hospitality, or experience-based industries
• Exposure to AI, automation, or API-driven solutions
• Experience working with platforms such as Airtable

Why Join Us:This is a high-impact role offering the opportunity to shape the future of digital marketing within a complex, fast-growing organization. You'll work closely with senior leadership, influence strategic initiatives, and drive meaningful business outcomes through technology and data.