Marketing Manager

Radiant Express Car Wash is seeking a Marketing Manager to lead our marketing initiatives and contribute to our growth. We're looking for a Marketing Manager who can drive measurable growth, someone who understands both digital performance marketing and local, store-level execution. This is a revenue-driving position with direct impact on guest acquisition, membership growth, and market expansion.

What you will own:

• Develop and execute a multi-channel marketing strategy across digital, local, and in-store channels
• Drive membership growth and customer acquisition across all locations
• Manage and optimize paid media campaigns (Meta, Google, local targeting) with a strong ROI mindset
• Build scalable local store marketing playbooks that increase traffic and community engagement
• Partner with operations leadership to align marketing with on-site execution and promotions
• Oversee email/SMS campaigns, promotions calendar, and brand consistency across all touchpoints
• Analyze performance metrics and continuously improve cost per acquisition, retention, and LTV

What success looks like in the first 12 months:

• Increase monthly membership sign-ups and overall wash volume
• Reduce customer acquisition cost while improving lead quality
• Launch and standardize local marketing initiatives across all sites
• Establish clear reporting dashboards tied to revenue and growth metrics
• Strengthen Radiant's brand presence in each local market

Experience:

• 4-7+ years of marketing experience, preferably in multi-location retail, automotive, fitness, or service-based businesses
• Proven track record of driving measurable growth through digital campaigns
• Strong understanding of paid media, local SEO, and guest lifecycle marketing
• Experience connecting marketing strategy to operational execution at the store level
• Analytical mindset-you make decisions based on data, not guesswork
• Ability to operate both strategically and hands-on in a fast-paced, outdoor environment
• Bachelor's degree in marketing or related field
• Valid driver's license/ able to travel by car to all locations
• Successful completion of background check

Employment: Full-Time

Location: 60% office / 40% field

Reports To: CEO

Salary range: $85k - $90k + performance-based bonuses

Additional benefits: Comprehensive health benefits package; 401k+ company match; vacation & PTO package; Ybor City - our office environment is vibrant and fun, without the corporate stuffiness.