Marketing Director

Why choose us?

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand!

At Albertsons Companies, we are looking for someone whos not just seeking a job, but someone who wants to make an impact. In this role, youll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment thats constantly evolving.

Position Purpose

The Director, High Value Action (HVA) Personalization is responsible for turning personalization into a scalable enterprise growth engine by operationalizing High Value Actions across the customer lifecycle.

This role owns the HVA personalization framework endtoend from identifying which customer actions matter most, to enabling consistent activation, to ensuring those actions deliver measurable behavior change and longterm value. The Director leads the HVA roadmap to enable counteracting downgrade, serving more customer needs, and driving digital engagement, while orchestrating execution across CRM, web, app, instore, product, and data science partners.

Rather than directly building platforms or solely running campaigns, this role connects strategy, models, capabilities, and teams into durable, repeatable operating models that allow personalization to scale beyond oneoff efforts.

Key Responsibilities

High Value Action (HVA) Strategy & Ownership

• Own the enterprise High Value Action framework as the organizing system for personalization

• Define and maintain the HVA catalog , including:

• Action definitions

• Customer cohorts

• Exit criteria

• Value hypotheses (short and longterm)

• Prioritize HVAs based on customer impact, business value, and scalability constraints

• Ensure HVAs align to core customer problems:

• Counteracting downgrade and churn

• Serving more customer needs and categories

• Driving digital engagement and loyalty behaviors

Personalization Operating Model & Scale

• Design and own the end to end operating model for HVA personalization:

• Preactivation (identification, modeling, prioritization)

• Activation (channels, tactics, sequencing)

• Postactivation (measurement, learning, iteration)

• Move personalization from bespoke, manual execution to repeatable, rinse and repeat programs

• Establish playbooks that enable consistent execution across campaigns, divisions, and channels

• Reduce coordination friction across Marketing, CRM, Product, Data Science, and Operations

Cross Functional Orchestration & Partnership

• Serve as the primary orchestrator across teams , partnering closely with:

• CRM Capabilities & Campaign (channel execution, governance)

• Product & Personalization (components, tooling, decisioning)

• Data Science & Analytics (models, propensity, value estimation)

• Merchandising, Loyalty, and Operations (HVA alignment and scale)

• Translate complex model outputs and strategy into clear activation plans stakeholders can execute

• Proactively surface risks, constraints, and tradeoffs tied to scalability

Activation Enablement

• Enable activation of HVAs across:

• Email, Push, Text/RCS

• Web, App, Deals Hub

• Instore touchpoints (pin pad, receipt, SCO where applicable)

• Define how HVAs map to channels, placements, cadence, and governance

• Ensure activations leverage existing capabilities first , while clearly articulating future needs

• Partner with execution teams rather than owning daytoday build

Measurement, Incrementality & Value Management

• Own the measurement philosophy for HVA personalization

• Ensure each HVA has:

• Clear leading and lagging indicators

• Incrementality frameworks (e.g., synthetic control, holdouts)

• Feedback loops into models and activation strategy

• Shift the organization from offerlevel optimization to behavior change and CLV oriented measurement

• Regularly synthesize results into leadershipready narratives and decisions

FY26 Outcome Ownership

This role drives measurable progress against enterprise outcomes tied to HVA personalization, including:

• Retention and recovery of atrisk spend

• Growth in digital engagement behaviors (e.g., B4U engagement, app usage, optin)

• Expansion of category breadth and depth

• Improved Net Incremental Value of Marketing Reachable

• Increased confidence and credibility in personalization ROI

While senior leadership owns overall business results, this role is accountable for ensuring HVAs are prioritized, activated, and measured in a way that allows those results to scale.

Team Leadership

• Lead and develop a team of 3 - 1 senior manager, 2 Managers leading execution

• Coach teams to think in systems, programs, and longterm value not just activations

• Foster strong collaboration, clarity of ownership, and decision discipline

Qualifications

• Bachelors degree required; MBA or advanced degree preferred

• 10+ years of experience in personalization, CRM, lifecycle marketing, growth, or analyticsdriven marketing

• Proven experience operating in highly matrixed environments with product, engineering, and data science partners

• Strong understanding of experimentation, incrementality, and customer value measurement

• Demonstrated ability to scale complex initiatives through operating models and playbooks

• Executivelevel communication and influence skills

• Experience leading multidisciplinary teams and senior stakeholders

What Success Looks Like

• High Value Actions become the default language and system for personalization decisions

• Personalization shifts from fragmented initiatives to one orchestrated growth engine

• Activation becomes faster, more repeatable, and less manual

• Leadership has confidence in what personalization is delivering and why

• The organization is positioned to scale AIdriven personalization over time

We also provide a variety of benefits including:

• Competitive wages paid weekly

• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve

Our Values Click below to view video: ACI Values

A copy of the full job description can be made available to you.

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