Trade Marketing Director

About this Position

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil, 'all, Loctite, Snuggle, and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What youll do

• Lead the development and execution of integrated 360 go-to-market strategies, leading national activations, channel initiatives, and customer-specific programs across professional and specialty retail channels aligned with business objectives and brand priorities
• Own the annual promotional strategy, architecture, and calendar across professional and specialty retail channels and customers, ensuring alignment with brand strategy, revenue targets, profitability objectives, and strong execution
• Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage
• Act as strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence
• Leverage customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels
• Own development and phasing of trade marketing budgets, ensuring efficient allocation against strategic priorities and business objectives
• Lead Trade Media planning and execution across key channels and customers to maximize visibility and commercial impact
• Define and monitor key trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity
• Drive programs to reduce excess and obsolete inventory while ensuring visibility, stakeholder engagement, and timely action plans
• Manage and develop the Trade Marketing team, fostering high performance, collaboration, and talent development

What makes you a good fit

• 7+ years' experience in Marketing, specifically in the beauty industry
• Bachelor's degree in Marketing or similar; MBA preferred
• Proficiency in Microsoft Suite; PowerPoint and Excel
• Experience in brand development and activations
• Strong financial acumen with experience managing large budgets
• Curious and passionate about following beauty or industry-relevant trends
• Preferred experience in eCommerce
• Specialty retail experience is a plus

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $130,000.00 and $160,000.00. This range represents the goodfaith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26096818

Job Locations: United States, CA, Culver City, CA

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How is work at Henkel

About Henkel

Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.

Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.