Director, Communications & Brand

at Verint Systems, Inc. in Boise, Idaho, United States

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.

Overview of Job Function: The Director, Communications and Brand will partner with the senior leadership to develop, direct and oversee the global communications strategy, planning and execution. The position will collaborate with and leverage cross-functional, global team of executives and other leaders to develop and deploy communications across various channels, audiences, and regions. The position is responsible for brand and message strategy and communications that reinforce Verints market leadership, technology innovation and a deep commitment to customer success. The position will provide leadership for such key functions , public relations, internal communications, customer advocacy, brand strategy, and creative execution.

Principal Duties and Essential Responsibilities:

+ Drive market and internal awareness of Verint as the CX Automation company.

+ Drive an effective brand identity and momentum for Verint as a leader in CX automation and Artificial Intelligence (AI).

+ Plan and direct content creation for external communications channels via coordinated media relations, research, blogs, and related thought leadership.

+ Drive strategy for global Customer Advocacy programs including reference program, case study program, and client advisory boards.

+ Drive strategy and execution of internal communications.

+ Manage a direct team of communications and creative/design professionals.

+ Direct and manage various agency relationships including design and creative services, advertising, and public relations.

Minimum Requirements:

+ A 4-year college degree in communications, journalism, marketing or a related field, or the equivalent years of work history.

+ A minimum of 12 years of demonstrated experience with delivering effective communications strategies that create clarity around business strategy and drive cultural change in