Associate Vice President of Marketing, CenterWell Senior Primary Care

at Humana in Boise, Idaho, United States

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About the Role

At Humana, we are on a mission to make healthcare more human-improving outcomes and delivering compassionate care where it matters most. As the Associate Vice President ( AVP ) of Marketing for CenterWell Senior Primary Care, you will play a pivotal role in shaping and scaling our marketing strategy, driving awareness, acquisition, and retention through data-informed marketing efforts that directly impact lives.

This is a high-impact, high-visibility role suited for a strategic leader who excels at translating complex healthcare offerings into clear, differentiated value for consumers. Youll collaborate across enterprise teams, lead a passionate marketing team, and serve as a trusted advisor to senior leadership. If youre driven by purpose, ready to lead through innovation, and energized by the opportunity to drive growth, we want to hear from you.

Key Responsibilities

+ Lead the end-to-end marketing strategy for CenterWell Senior Primary Care, aligning with enterprise growth, brand, and member experience goals

+ Serve as a senior strategic partner to business unit leadership, bringing insights, perspective, and direction to key decisions

+ Build, develop, and coach a high-performing team that supports multiple leaders across the business.

+ Create and evolve messaging frameworks, value propositions, and proof points that resonate with prospects and patients

+ Lead the design and implementation of market research and consumer insights to inform strategies and identify whitespace opportunities

+ Define KPIs, track performance, and optimize plans to maximize NPV , reduce customer acquisition cost, and deliver business growth

+ Manage intake of marketing initiatives and overall marketing budget

+ Identify and evaluate new opportunities to expand patient acquisition, engagement and retention

Use your skills to make an impact

Ideal Candidate

+ MBA or advanced degree preferred; bachelors degree required

+ 10+ years of progressive experience in marketing, with at least 5 years in healthcare or retail preferred

+ Demonstrated success developing enterprise-level, multi-channel marketing strategies in highly regulated industries

+ Deep understanding of healthcare consumer behavior and the evolving landscape of value based care

+ Experience in both B2C and B2B marketing, with the ability to balance strategic vision with operational execution

+ Inspirational team leader who foster