Vice President of Marketing Jobs in Holland, MI
The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.
Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.
Public Affairs and Marketing - Director of Communications
- Holland, MI
- 90+ days ago
- Holland, MI
- 90+ days ago
Impact Areas: Brand storytelling and consistency Media relations and public relations Publication management Strategic communications planning Cross-departmental collaboration Crisis communication Content...
Demographic Data for Holland, MI
Moving to Holland, MI? Find some basic demographic data about Holland, MI below.
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Salary for Vice President of Marketing Jobs in Holland, MI
Highest Education Level
Vice President of Marketings in Holland, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Vice President of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Multi-Channel Marketing
- B2B Marketing
- Content Marketing
- Demand Generation
- Product Marketing
- Marketing Automation
- Integrated Marketing
- Paid Search
- Go-to-Market Strategy
- Google Ads
- Marketing Operations
- Segmentation
- Marketing Analytics
- Global Marketing
- Marketing & Advertising
- Marketing & Sales
- Brand Marketing
- Press Releases
- Go To Market
- Brand Awareness
- Market Planning
- Media Relations
- Email Marketing
- Strategic Marketing
- Content Strategy
- Brand Strategy
- Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Journalism
- Storytelling
- ROI Analysis
- Brand Management
- Google Analytics
- Content Development
- Media
- Branding
- Acquisitions
- Business to Business Sales
- Public Relations
- Artificial Intelligence
- Strategy Development
- Decision Making
- Implementation
- Customer Relationship Management
- Prioritizing
- Strategic Planning
- Events
- Presentation
- Driving
- Mentoring
- Collaboration
- Reporting
- Budgets
- Coaching
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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