Vice President of Marketing Jobs in Grand Rapids, MI
The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.
Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.
Senior Director of Marketing Tech Services
- Grand Rapids, MI
- 11 days ago
- Grand Rapids, MI
- 11 days ago
strategies and tactics and their application in a professional services organization Individual salaries that are offered to a candidate are determined after consideration of numerous factors including...
About this position: The Director of Marketing Strategy will be responsible for developing and executing innovative marketing strategies that elevate LMCU's brand, drive member acquisition and retention...
Director, Marketing Insights & Analytics
- Grand Rapids, MI
- 45+ days ago
- Grand Rapids, MI
- 45+ days ago
Performance Measurement Evaluate the effectiveness of marketing campaigns, media investments, and new product/category launches, providing strategic recommendations for improvement....
Essential Functions Develop marketing strategies and plans aligned with system objectives and brand guardrails....
Demographic Data for Grand Rapids, MI
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Vice President of Marketing Online Courses and Training Opportunities
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Salary for Vice President of Marketing Jobs in Grand Rapids, MI
Highest Education Level
Vice President of Marketings in Grand Rapids, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Vice President of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Account-Based Marketing
- Multi-Channel Marketing
- B2B Marketing
- Content Marketing
- Demand Generation
- Marketing Automation
- Paid Search
- Integrated Marketing
- Google Ads
- Marketing Operations
- Segmentation
- Marketing Analytics
- Global Marketing
- Brand Marketing
- Go To Market
- Press Releases
- Brand Awareness
- Market Planning
- Pay per Click
- Brand Strategy
- Media Relations
- Email Marketing
- Strategic Marketing
- Executive Reporting
- Content Strategy
- Digital Marketing
- Search Engine Optimization
- Journalism
- Storytelling
- Search Engine Marketing
- Brand Management
- ROI Analysis
- Google Analytics
- HubSpot
- Media
- Branding
- Business to Business Sales
- Public Relations
- Strategy Development
- Finance
- Decision Making
- Team Management
- Salesforce
- Implementation
- Customer Relationship Management
- Events
- Strategic Planning
- Employee Development
- Driving
- Presentation
- Mentoring
- Collaboration
- Reporting
- Budgets
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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