Vice President of Marketing Jobs in East Lansing, MI

The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.

Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.

1-3 of 3 Jobs

VP, Digital Marketing

  • Lansing, MI (6 miles from East Lansing, MI)
  • 1 day ago
  • Lansing, MI (6 miles from East Lansing, MI)
  • 1 day ago

**Strong analytical and data-driven mindset**, fluent in attribution modeling, funnel analysis, and ROAS optimization + **Advanced proficiency in** **MarTech**, including WordPress CMS, Salesforce Pardot...

Remote Work

Associate Director, Marketing - Oncology

  • Lansing, MI (6 miles from East Lansing, MI)
  • 13 days ago
  • Lansing, MI (6 miles from East Lansing, MI)
  • 13 days ago

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe...

Director Digital Marketing Operations

  • Lansing, MI (6 miles from East Lansing, MI)
  • 13 days ago
  • Lansing, MI (6 miles from East Lansing, MI)
  • 13 days ago

Build clear processes and procedures for efficient and effective management of the digital platform ecosystem. + Collaborate with Sales Force team to ensure marketing campaigns, dashboards and reports...

Demographic Data for East Lansing, MI

Moving to East Lansing, MI? Find some basic demographic data about East Lansing, MI below.

Local
National
66,136
1,128
Medium

Vice President of Marketing Online Courses and Training Opportunities

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Title Synonyms

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Salary for Vice President of Marketing Jobs in East Lansing, MI

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Vice President of Marketings in East Lansing, MI offer the following education background
Bachelor's Degree
57.9%
Master's Degree
31.7%
Associate's Degree
3.1%
High School or GED
2.6%
Vocational Degree or Certification
2.1%
Doctorate Degree
2.0%
Some College
0.5%
Some High School
0.1%
Average Work Experience
Here's a breakdown of the number of years' experience offered by Vice President of Marketings in East Lansing, MI
8-10 years
34.0%
4-6 years
18.8%
6-8 years
15.0%
2-4 years
12.1%
Less than 1 year
10.5%
1-2 years
7.2%
10+ years
2.5%

Qualifications / Skill Sets

The following top skills are often required or desired to land a Vice President of Marketing position

In-Demand skills () are the most popular among employers according to the current jobs in our database. Last updated today!

Other Career Titles

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