Vice President of Marketing Jobs in West Lafayette, IN
The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.
Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.
- Lafayette, IN (5 miles from West Lafayette, IN)
- 3 days ago
- Lafayette, IN (5 miles from West Lafayette, IN)
- 3 days ago
VP of Marketing - Indiana Our independently owned manufacturing client, located in Lafayette, IN is actively seeking a VP of Marketing. The VP of Marketing will play a key role in creating...
Assistant Director of Marketing - Digital Content and Advertising
- West Lafayette, IN
- 7 days ago
- West Lafayette, IN
- 7 days ago
Req Id: 36648 Job Title: Assistant Director of Marketing - Digital Content and Advertising City: WEST LAFAYETTE Job Description: Job Summary The Assistant Director of Marketing - Digital...
Assistant Director of Marketing - Digital Content and Advertising
- West Lafayette, IN
- 10 days ago
- West Lafayette, IN
- 10 days ago
The Assistant Director of Marketing Digital Content/Advertising is a high energy, outgoing person who isnt afraid of being in front of the camera. The position will focus on developing new and...
Assistant Director - Marketing and Fan Experience
- West Lafayette, IN
- 10 days ago
- West Lafayette, IN
- 10 days ago
Req Id: 36645 Job Title: Assistant Director - Marketing and Fan Experience City: WEST LAFAYETTE Job Description: Job Summary The Assistant Director of Marketing & Fan Experience serves as the...
- Lafayette, IN (5 miles from West Lafayette, IN)
- 24 days ago
- Lafayette, IN (5 miles from West Lafayette, IN)
- 24 days ago
Our independently owned manufacturing client, located in Lafayette, IN is actively seeking a VP of Marketing. The VP of Marketing will play a key role in creating unforgettable and unique...
Position Overview Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations. Follett Higher Education is a leading educational...
Demographic Data for West Lafayette, IN
Moving to West Lafayette, IN? Find some basic demographic data about West Lafayette, IN below.
Vice President of Marketing Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Vice President of Marketing Jobs in West Lafayette, IN
Highest Education Level
Vice President of Marketings in West Lafayette, IN offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Vice President of Marketing position
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Content Marketing
- Consumer Marketing
- Multi-Channel Marketing
- Product Positioning
- Demand Generation
- Marketing Automation
- B2B Marketing
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Marketing Operations
- Marketing Analytics
- Customer Insight
- Brand Identity
- Segmentation
- Global Marketing
- Brand Marketing
- Brand Awareness
- Go To Market
- Brand Strategy
- Media Relations
- Strategic Marketing
- Corporate Communications
- Email Marketing
- Market Planning
- Digital Marketing
- ROI Analysis
- Search Engine Optimization
- Storytelling
- Google Analytics
- Search Engine Marketing
- Brand Management
- Content Development
- HubSpot
- Branding
- Media
- Public Relations
- Business to Business Sales
- Strategy Development
- Customer Relationship Management
- Implementation
- Decision Making
- Verbal Communication
- Driving
- Strategic Planning
- Presentation
- Events
- Collaboration
- Mentoring
- Employee Development
- Bachelor's Degree
- Reporting
- Budgets
- Sales
- Project Management
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Vice President of Marketing Related Career Advice Articles

5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »