Marketing Specialist Jobs in Columbia, SC
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Brand Specialist Req #757 Columbia, SC, USA Job Description Posted Wednesday, June 11, 2025 at 10:00 PM Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic...
Datavant is a data platform company and the worlds leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right...
1 year of experience in social media, content development, or community management, with an understanding of social media platforms and trends and/or in a corporatesetting + **Platform...
Job Posting End Date: June 24 When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service...
- Swansea, SC (18 miles from Columbia, SC)
- 3 days ago
- Swansea, SC (18 miles from Columbia, SC)
- 3 days ago
Join Our Team as a Customer Relations Specialist Do you have strong organizational and people skills? Are you a leader committed to getting hospice patients the care they deserve? We are looking...
Emerson Tool Company is looking for a Marketing Specialist to support a range of marketing activities for industry leading brands in the retail and commercial cleaning market segments....
Business Development RepresentativeRemote - United StatesJR011885 Business Development Representative At Ensono, our Purpose is to be a relentless ally, disrupting the status quo and unleashing...
Remote WorkExecute marketing campaigns to increase new user acquisition and conversions....
Track key performance metrics and optimize content and marketing strategy accordingly. Ensure newsletters meet editorial, design, and advertising standards....
Job ID55766 Location Columbia Full/Part TimeFull-Time Hiring Department Intercollegiate Athletics Job Description Reporting to the Assistant Athletic Director of Marketing, the Assistant Director...
Marketing Campaigns team....
- Chapin, SC (20 miles from Columbia, SC)
- 18 days ago
- Chapin, SC (20 miles from Columbia, SC)
- 18 days ago
Overview We are currently looking for a Customer Relations Specialist to play a pivotal role in helping to support excellent customer service, customer retention and new customer acquisition. As a...
Strategic Communications Specialist - Volleyball & Softball
- Columbia, SC
- 20 days ago
- Columbia, SC
- 20 days ago
Job ID55800 Location Columbia Full/Part TimeFull-Time Hiring Department Intercollegiate Athletics Job Description The University of Missouri Athletics Department is seeking an experienced,...
Strategic Communications Specialist Baseball and Football
- Columbia, SC
- 20 days ago
- Columbia, SC
- 20 days ago
Job ID55801 Location Columbia Full/Part TimeFull-Time Hiring Department Intercollegiate Athletics Job Description The University of Missouri Athletics Department is seeking an experienced,...
Hollister Co. - Brand Representative, Columbiana Centre
- Columbia, SC
- 60+ days ago
- Columbia, SC
- 60+ days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Demographic Data for Columbia, SC
Moving to Columbia, SC? Find some basic demographic data about Columbia, SC below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Columbia, SC
Highest Education Level
Marketing Specialists in Columbia, SC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Community Management
- Demand Generation
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Journalism
- Social Media Management
- Storytelling
- Google Analytics
- Social Media Marketing
- Market Analysis
- Copywriting
- Content Development
- Adobe InDesign
- WordPress
- Ecommerce
- HubSpot
- Media
- Adobe Creative Suite
- Graphic Design
- Canva
- Adobe
- Public Relations
- Sales & Marketing
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Salesforce
- Customer Relations
- Retail
- Business Development
- Driving
- Presentation
- Verbal Communication
- Events
- Collaboration
- Reporting
- Budgets
- Multitasking
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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