Marketing Specialist Jobs in Rochester, NY
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Food Safety & Brand Specialist
- The Steritech Group
- Rochester, NY
- 13 hours ago
- Rochester, NY
- 13 hours ago
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global...
In PersonAssociate, Marketing Business Intelligence
- Humana
- York, NY (23 miles from Rochester, NY)
- 14 hours ago
- York, NY (23 miles from Rochester, NY)
- 14 hours ago
Become a part of our caring community Humanas Marketing organization is seeking an Associate, Marketing Business Intelligence Engineer to join the Marketing Analytics team as a Business...
RemoteSales and Marketing Specialist - Business Development
- Sinclair Broadcast Group, Inc.
- Rochester, NY
- 2 days ago
- Rochester, NY
- 2 days ago
This Job Description May Cause Extreme Excitement and Career Growth At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say it's something you can feel when...
In Person- Agilent Technologies, Inc.
- Rochester, NY
- 5 days ago
- Rochester, NY
- 5 days ago
Job Description The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on...
RemoteMarketing Specialist - Brand Management
- Allianz
- Greece, NY (7 miles from Rochester, NY)
- 16 days ago
- Greece, NY (7 miles from Rochester, NY)
- 16 days ago
Job Purpose We are looking for a Marketing Specialist - Brand Management to join our company and enhance our Marketing & Communications team....
In PersonBrand Representative - Salmon Run Mall, Hollister
- A&F Stores, Inc.
- Hilton, NY (13 miles from Rochester, NY)
- 26 days ago
- Hilton, NY (13 miles from Rochester, NY)
- 26 days ago
Our Brand Representatives bring our store experience to lifeengaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. This role is a...
In PersonSales and Marketing Specialist
- Sinclair Broadcast Group, Inc.
- Rochester, NY
- 90+ days ago
- Rochester, NY
- 90+ days ago
This Job Description May Cause Extreme Excitement and Career Growth At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say it's something you can feel when...
In PersonDemographic Data for Rochester, NY
Moving to Rochester, NY? Find some basic demographic data about Rochester, NY below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Specialist Jobs in Rochester, NY
Highest Education Level
Marketing Specialists in Rochester, NY offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Product Support
- Marketing Communications
- Marketing Campaigns
- Multi-Channel Marketing
- Marketing Strategies
- Content Marketing
- Email Campaigns
- Digital Content
- Integrated Marketing
- Marketing Automation
- Google Ads
- Field Marketing
- Brand Marketing
- Brand Awareness
- Business to Consumers
- Press Releases
- Email Marketing
- Social Media Management
- Search Engine Optimization
- Journalism
- Digital Marketing
- Competitive Analysis
- Google Analytics
- Content Management
- Social Media Marketing
- Market Analysis
- Social Media Strategy
- Copywriting
- Branding
- Adobe InDesign
- Ecommerce
- Content Development
- HubSpot
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Sales & Marketing
- Merchandising
- Liaison
- Public Relations
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Retail
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Writing Skills
- Verbal Communication
- Reporting
- Collaboration
- Flexibility
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Customer Service
- Time Management
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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