Marketing Specialist Jobs in Kentwood, MI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Global Talent Brand Specialist
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 3 hours ago
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 3 hours ago
We are thrilled to announce the opening for our first Global Talent Brand Specialist. This crucial role will represent our employee story to the external talent market, helping our recruiters and...
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 16 hours ago
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 16 hours ago
Priority Health is seeking a passionate and experienced Senior Member Communications Marketing Specialist to join the marketing team....
Lead Communications Specialist
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 13 days ago
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 13 days ago
Serves in a consulting role with key clients, translating business objectives into communications and marketing strategies, providing counsel and guidance....
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 13 days ago
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 13 days ago
Reporting to the Executive Director of Digital Experience, the Digital Marketing Specialist Web Content is responsible for developing and maintaining engaging, search-optimized website content that...
Tel Sales Market Development Representative - Michigan
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 17 days ago
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 17 days ago
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
Remote WorkJob Name: Direct Marketing Associate - Greater Michigan General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #: 7569 State: MI...
Retail and Event Marketing Promoter - Greater Michigan, Grand Rapids
- Kentwood, MI
- 19 days ago
- Kentwood, MI
- 19 days ago
Job Name: Retail and Event Marketing Promoter - Greater Michigan, Grand Rapids General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #:...
Job Name: Direct Marketing Associate - Grand Rapids General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #: 7567 State: MI Description &...
Retail and Event Marketing Promoter - Allendale, MI
- Allendale, MI (17 miles from Kentwood, MI)
- 19 days ago
- Allendale, MI (17 miles from Kentwood, MI)
- 19 days ago
Are you outgoing? Do you love helping people? Were looking for talented marketers to join the Retail & Event Marketing Team at Renewal by Andersen, the #1 Window and Door Manufacturer in the...
Abercrombie & Fitch - Brand Representative, Woodland (MI)
- Caledonia, MI (6 miles from Kentwood, MI)
- 23 days ago
- Caledonia, MI (6 miles from Kentwood, MI)
- 23 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Senior Content and Media Strategist
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 24 days ago
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 24 days ago
You have a strong knowledge of SaaS business models, customer journeys, and demand generation tactics (preferred). Why Join Cavallo?...
Brand Representative (Sales Associate), Woodland Mall (Kentwood, MI)
- Kentwood, MI
- 27 days ago
- Kentwood, MI
- 27 days ago
Who Are We? Stand Out For Good, Inc. is a rapidly growing womens fashion company with 5 unique brands, in 130+ locations, across 38 states. Our stores feel like a sanctuary - a place of beauty...
Hollister Co. - Brand Representative, Woodland (MI)
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 30+ days ago
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 30+ days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Trade Marketing Representative (Grand Rapids, MI)
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 45+ days ago
- Grand Rapids, MI (6 miles from Kentwood, MI)
- 45+ days ago
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working...
Demographic Data for Kentwood, MI
Moving to Kentwood, MI? Find some basic demographic data about Kentwood, MI below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Kentwood, MI
Highest Education Level
Marketing Specialists in Kentwood, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Collateral Development
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Content Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Sprout Social
- Sales Analysis
- Brand Awareness
- Hootsuite
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Direct Marketing
- Journalism
- Search Engine Optimization
- Google Analytics
- Social Media Management
- Competitive Analysis
- Copywriting
- Social Media Marketing
- Market Analysis
- WordPress
- Content Development
- HubSpot
- Ecommerce
- Branding
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Customer Relations
- Retail
- Verbal Communication
- Driving
- Writing Skills
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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