Marketing Specialist Jobs in Allendale, MI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
- Grand Rapids, MI (13 miles from Allendale, MI)
- 15 hours ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 15 hours ago
Summary: Alliance Physical Therapy Partners is looking for a Marketing Campaign Specialist who thrives on execution....
- Grand Rapids, MI (13 miles from Allendale, MI)
- 1 day ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 1 day ago
Overview The Marketing Brand Specialist, Upright Deep Cleaners plays a significant role in the development and implementation for production innovation and marketing strategy for both new and existing...
Global Software Marketing Specialist
- Grand Rapids, MI (13 miles from Allendale, MI)
- 2 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 2 days ago
Reporting to the Software Marketing Manager, the Global Software Marketing Specialist plays a key role in developing the positioning, proposition and messaging for our market leading software portfolio...
- Grand Rapids, MI (13 miles from Allendale, MI)
- 5 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 5 days ago
Assist with the implementation of regional marketing campaigns and tools, adapting assets from centralized marketing for local relevance and impact....
Sr. Marketing Brand Specialist
- Grand Rapids, MI (13 miles from Allendale, MI)
- 5 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 5 days ago
Overview The Senior Marketing Brand Specialist position is an exciting opportunity to join a fast-growing, family-owned leader of consumer household cleaning products. The candidate will play a...
Marketing Specialist - Merrell
- Rockford, MI (24 miles from Allendale, MI)
- 8 days ago
- Rockford, MI (24 miles from Allendale, MI)
- 8 days ago
As the Marketing Specialist with Merrell, you will be responsible for supporting the development of integrated retail marketing programs that support growth and drive revenue through Merrells US Wholesale...
Principal Market Development Specialist - Renal Denervation, Michigan
- Grand Rapids, MI (13 miles from Allendale, MI)
- 9 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 9 days ago
We anticipate the application window for this opening will close on - 1 Aug 2025 At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare...
Field Sales & Marketing Representative - Muskegon, MI
- Muskegon, MI (23 miles from Allendale, MI)
- 15 days ago
- Muskegon, MI (23 miles from Allendale, MI)
- 15 days ago
**FIELD SALES AND MARKETING REPRESENTATIVE Techtronic Industries, NA (TTI)** **About Us:** TTI (Techtronic Industries) is a fast-paced, high energy, organization that rewards out-of-the-box...
- Grand Rapids, MI (13 miles from Allendale, MI)
- 19 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 19 days ago
The Visual Marketing Specialist creates a variety of content for the firm's marketing and communications while collaborating across departments to craft materials that elevate the firm's brand and share...
- Zeeland, MI (8 miles from Allendale, MI)
- 21 days ago
- Zeeland, MI (8 miles from Allendale, MI)
- 21 days ago
POSITION OVERVIEW The Events Marketing Specialist is responsible for coordination and execution of projects, trade shows, events, and related activities that support Gentex's marketing and corporate...
- Grand Rapids, MI (13 miles from Allendale, MI)
- 22 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 22 days ago
Summary The Digital Marketing Specialist operationalizes our digital presence through search engine optimization (SEO), search engine marketing (SEM), pay per click advertising (PPC) and the overall...
Digital Marketing Specialist - Advertising
- Grand Rapids, MI (13 miles from Allendale, MI)
- 30+ days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 30+ days ago
Experience creating content for marketing campaigns Essential Duties/Responsibilities: Execute digital advertising campaigns across Google Ads, Meta Ads, and other paid media platforms....
Business Development Representative
- Grand Rapids, MI (13 miles from Allendale, MI)
- 60+ days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 60+ days ago
The Business Development Specialist, will assist the sales team in finding new customers within the installed base and at targeted accounts, gaining access to key decision makers, and securing...
Hollister Co. - Brand Representative, Rivertown Crossings
- Grandville, MI (10 miles from Allendale, MI)
- 60+ days ago
- Grandville, MI (10 miles from Allendale, MI)
- 60+ days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Direct Marketing Associate - Greater Michigan
- Kentwood, MI (17 miles from Allendale, MI)
- 90+ days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 90+ days ago
Job Name: Direct Marketing Associate - Greater Michigan General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #: 7569 State: MI...
Demographic Data for Allendale, MI
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Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Allendale, MI
Highest Education Level
Marketing Specialists in Allendale, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Web Marketing
- Sprout Social
- Demand Generation
- Keyword Research
- Product Marketing
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Social Media Management
- Competitive Analysis
- Search Engine Marketing
- Storytelling
- Journalism
- Social Media Marketing
- Google Analytics
- Market Analysis
- Ecommerce
- Copywriting
- Adobe InDesign
- HubSpot
- Media
- Content Development
- Adobe Creative Suite
- Canva
- Adobe
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Retail
- Business Development
- Customer Relations
- Prioritizing
- Driving
- Writing Skills
- Presentation
- Events
- Verbal Communication
- Collaboration
- Reporting
- Flexibility
- Bachelor's Degree
- Multitasking
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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