Marketing Specialist Jobs in Allendale, MI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Global Talent Brand Specialist
- Grand Rapids, MI (13 miles from Allendale, MI)
- 6 hours ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 6 hours ago
We are thrilled to announce the opening for our first Global Talent Brand Specialist. This crucial role will represent our employee story to the external talent market, helping our recruiters and...
- Grand Rapids, MI (13 miles from Allendale, MI)
- 19 hours ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 19 hours ago
Priority Health is seeking a passionate and experienced Senior Member Communications Marketing Specialist to join the marketing team....
- Spring Lake, MI (14 miles from Allendale, MI)
- 2 days ago
- Spring Lake, MI (14 miles from Allendale, MI)
- 2 days ago
Description We are seeking a dynamic and experienced Ecommerce Specialist to join our team at Garrison Dental Solutions, a leading brand in the dental space. The individual will be reporting to...
Social Media & Public Relations Specialist
- Muskegon, MI (23 miles from Allendale, MI)
- 6 days ago
- Muskegon, MI (23 miles from Allendale, MI)
- 6 days ago
Overview: Ready to make an impact in the entertainment industry? Six Flags is seeking a Social Media & Public Relations Specialist to bring energy, creativity, and strategy to our Communications...
Lead Communications Specialist
- Grand Rapids, MI (13 miles from Allendale, MI)
- 13 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 13 days ago
Serves in a consulting role with key clients, translating business objectives into communications and marketing strategies, providing counsel and guidance....
- Grand Rapids, MI (13 miles from Allendale, MI)
- 13 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 13 days ago
Reporting to the Executive Director of Digital Experience, the Digital Marketing Specialist Web Content is responsible for developing and maintaining engaging, search-optimized website content that...
Tel Sales Market Development Representative - Michigan
- Grand Rapids, MI (13 miles from Allendale, MI)
- 17 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 17 days ago
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
Remote WorkDirect Marketing Associate - Greater Michigan
- Kentwood, MI (17 miles from Allendale, MI)
- 19 days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 19 days ago
Job Name: Direct Marketing Associate - Greater Michigan General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #: 7569 State: MI...
Retail and Event Marketing Promoter - Greater Michigan, Grand Rapids
- Kentwood, MI (17 miles from Allendale, MI)
- 19 days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 19 days ago
Job Name: Retail and Event Marketing Promoter - Greater Michigan, Grand Rapids General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #:...
Direct Marketing Associate - Grand Rapids
- Kentwood, MI (17 miles from Allendale, MI)
- 19 days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 19 days ago
Job Name: Direct Marketing Associate - Grand Rapids General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #: 7567 State: MI Description &...
Retail and Event Marketing Promoter - Muskegon, MI
- Muskegon, MI (23 miles from Allendale, MI)
- 19 days ago
- Muskegon, MI (23 miles from Allendale, MI)
- 19 days ago
Are you outgoing? Do you love helping people? Were looking for talented marketers to join the Retail & Event Marketing Team at Renewal by Andersen, the #1 Window and Door Manufacturer in the...
Marketing Communications Specialist
- Muskegon, MI (23 miles from Allendale, MI)
- 20 days ago
- Muskegon, MI (23 miles from Allendale, MI)
- 20 days ago
Marketing Communications Specialist 3.2 3.2 out of 5 stars 1950 Industrial Boulevard, Muskegon, MI 49442 Summary of Job Duties: This position works within the Marketing Communications team; by...
Abercrombie & Fitch - Brand Representative, Woodland (MI)
- Caledonia, MI (23 miles from Allendale, MI)
- 23 days ago
- Caledonia, MI (23 miles from Allendale, MI)
- 23 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Senior Content and Media Strategist
- Grand Rapids, MI (13 miles from Allendale, MI)
- 24 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 24 days ago
You have a strong knowledge of SaaS business models, customer journeys, and demand generation tactics (preferred). Why Join Cavallo?...
Brand Representative (Sales Associate), Woodland Mall (Kentwood, MI)
- Kentwood, MI (17 miles from Allendale, MI)
- 27 days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 27 days ago
Who Are We? Stand Out For Good, Inc. is a rapidly growing womens fashion company with 5 unique brands, in 130+ locations, across 38 states. Our stores feel like a sanctuary - a place of beauty...
Demographic Data for Allendale, MI
Moving to Allendale, MI? Find some basic demographic data about Allendale, MI below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Specialist Jobs in Allendale, MI
Highest Education Level
Marketing Specialists in Allendale, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Collateral Development
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Content Marketing
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Sprout Social
- Sales Analysis
- Brand Awareness
- Hootsuite
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Direct Marketing
- Journalism
- Search Engine Optimization
- Google Analytics
- Social Media Management
- Competitive Analysis
- Copywriting
- Social Media Marketing
- Market Analysis
- Content Development
- HubSpot
- Ecommerce
- Branding
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Customer Relations
- Retail
- Verbal Communication
- Driving
- Writing Skills
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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