Marketing Specialist Jobs in Iowa City, IA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
- Tipton, IA (19 miles from Iowa City, IA)
- 1 day ago
- Tipton, IA (19 miles from Iowa City, IA)
- 1 day ago
Clinical Marketing Rehab Liaison Career Opportunity Appreciated for your Clinical Rehab Liaison Skills - Clinical License Required Salary Range $63,900 - $83,200 Ever heard of a clinical marketing...
Senior Communications Specialist
- Cedar Rapids, IA (23 miles from Iowa City, IA)
- 11 days ago
- Cedar Rapids, IA (23 miles from Iowa City, IA)
- 11 days ago
What you will do Leads the creation and execution of comprehensive communication and marketing strategies to increase overall awareness and engagement with internal and external stakeholders....
Kinseth Hospitality Companies, a hotel management company located in Coralville, Iowa, is seeking a Creative Marketing Specialist....
Demographic Data for Iowa City, IA
Moving to Iowa City, IA? Find some basic demographic data about Iowa City, IA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Iowa City, IA
Highest Education Level
Marketing Specialists in Iowa City, IA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Web Marketing
- Email Campaigns
- Sprout Social
- Keyword Research
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Media Relations
- Digital Marketing
- Search Engine Optimization
- Social Media Management
- Competitive Analysis
- Search Engine Marketing
- Journalism
- Social Media Marketing
- Google Analytics
- WordPress
- Market Analysis
- Adobe InDesign
- Ecommerce
- Copywriting
- HubSpot
- Content Development
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Liaison
- Public Relations
- Merchandising
- Strategy Development
- Customer Satisfaction
- Retail
- Business Development
- Customer Relations
- Prioritizing
- Writing Skills
- Events
- Presentation
- Verbal Communication
- Driving
- Collaboration
- Reporting
- Flexibility
- Project Management
- Multitasking
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »