Marketing Specialist Jobs in Iowa City, IA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Senior Communications Specialist
- Cedar Rapids, IA (23 miles from Iowa City, IA)
- 2 days ago
- Cedar Rapids, IA (23 miles from Iowa City, IA)
- 2 days ago
What you will do Leads the creation and execution of comprehensive communication and marketing strategies to increase overall awareness and engagement with internal and external stakeholders....
Kinseth Hospitality Companies, a hotel management company located in Coralville, Iowa, is seeking a Creative Marketing Specialist....
Craft and execute impactful marketing campaigns, collateral, and content. Analyze marketing campaign performance and use data-driven insights to optimize strategies and content....
Demographic Data for Iowa City, IA
Moving to Iowa City, IA? Find some basic demographic data about Iowa City, IA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Iowa City, IA
Highest Education Level
Marketing Specialists in Iowa City, IA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Web Marketing
- Demand Generation
- Sprout Social
- Keyword Research
- Product Marketing
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Social Media Management
- Competitive Analysis
- Search Engine Marketing
- Storytelling
- Journalism
- Social Media Marketing
- Google Analytics
- Market Analysis
- Ecommerce
- Copywriting
- Adobe InDesign
- HubSpot
- Media
- Content Development
- Adobe Creative Suite
- Canva
- Adobe
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Retail
- Business Development
- Customer Relations
- Prioritizing
- Driving
- Writing Skills
- Presentation
- Events
- Verbal Communication
- Collaboration
- Reporting
- Flexibility
- Bachelor's Degree
- Multitasking
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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