Marketing Specialist Jobs in Springfield, IL
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering...
** The Email Marketing Specialist will be mainly focused on providing production support for various business-to-consumer (B2C) projects benefiting the company....
Product Marketing Specialist is responsible for working closely with cross functional teams to ensure operational excellence and long-term sustainable growth. This role supports the Sr....
Field Marketing Specialist - Database Company: Oracle Location: Springfield, IL Date Posted: 6/25/25, 4:28 AM Job Description Senior Field Marketing Specialist - Data Platform We are seeking an experienced...
Field Marketing Specialist - Oracle Cloud Infrastructure
- Springfield, IL
- 30+ days ago
- Springfield, IL
- 30+ days ago
Field Marketing Specialist - Oracle Cloud Infrastructure Company: Oracle Location: Springfield, IL Date Posted: 6/25/25, 3:51 AM Job Description Senior Field Marketing Specialist - Oracle Cloud Infrastructure...
Strong understanding of digital marketing strategies, including social media, content marketing, SEO, SEM, and email marketing....
Demographic Data for Springfield, IL
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Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Springfield, IL
Highest Education Level
Marketing Specialists in Springfield, IL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Web Marketing
- Demand Generation
- Sprout Social
- Keyword Research
- Product Marketing
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Social Media Management
- Competitive Analysis
- Search Engine Marketing
- Storytelling
- Journalism
- Social Media Marketing
- Google Analytics
- Market Analysis
- Ecommerce
- Copywriting
- Adobe InDesign
- HubSpot
- Media
- Content Development
- Adobe Creative Suite
- Canva
- Adobe
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Retail
- Business Development
- Customer Relations
- Prioritizing
- Driving
- Writing Skills
- Presentation
- Events
- Verbal Communication
- Collaboration
- Reporting
- Flexibility
- Bachelor's Degree
- Multitasking
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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