Marketing Specialist Jobs in Springfield, IL
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
BioPharma Account Representative - Primary Care & Specialty (Entry or Experienced) We are a fast-growing pharmaceutical and healthcare company that markets a variety of innovative healthcare...
Field Brand Representative (Cannabis Industry)
- Springfield, IL
- 3 days ago
- Springfield, IL
- 3 days ago
Mammoth Distribution is looking for a Field Representative to build retail relationships and ensures optimal product placement for our brands in Illinois. This role focuses on merchandising,...
** The Email Marketing Specialist will be mainly focused on providing production support for various business-to-consumer (B2C) projects benefiting the company....
This Job Description May Cause Extreme Excitement and Career Growth At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say it's something you can feel when...
Product Marketing Specialist, Vascular Compression
- Springfield, IL
- 7 days ago
- Springfield, IL
- 7 days ago
portfolio, including elements of the marketing plan such as collateral development, multichannel promotional campaigns, and tradeshow planning from creative ideation to commercial execution Become...
The Senior Field Marketer will collaborate with the regional sales and business leadership, corporate marketing, and communications teams to plan campaigns and measure demand generation to grow sales...
Qualify leads from marketing campaigns as sales opportunities. Contact potential clients through cold calls and emails. Present our company to potential clients....
Why You'll Love this Role Cribl is looking for an Event Marketing Specialist who is dynamic, passionate, and analytical to join our corporate events team....
Senior Secondary Marketing Operations Specialist
- Springfield, IL
- 45+ days ago
- Springfield, IL
- 45+ days ago
Senior Secondary Marketing Operations Specialist Company: City National Bank Location: Springfield, IL Date Posted: 3/12/25, 2:37 AM SENIOR SECONDARY MARKETING SPECIALIST WHAT IS THE OPPORTUNITY?...
Demographic Data for Springfield, IL
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Salary for Marketing Specialist Jobs in Springfield, IL
Highest Education Level
Marketing Specialists in Springfield, IL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Collateral Development
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Content Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Sprout Social
- Sales Analysis
- Brand Awareness
- Hootsuite
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Direct Marketing
- Journalism
- Search Engine Optimization
- Google Analytics
- Social Media Management
- Competitive Analysis
- Copywriting
- Social Media Marketing
- Market Analysis
- WordPress
- Content Development
- HubSpot
- Ecommerce
- Branding
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Customer Relations
- Retail
- Verbal Communication
- Driving
- Writing Skills
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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