Marketing Program Manager Jobs in Easton, PA
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
- Phillipsburg, NJ (6 miles from Easton, PA)
- 1 day ago
- Phillipsburg, NJ (6 miles from Easton, PA)
- 1 day ago
Experience: Prior applicable Portfolio/Product/Marketing Management experience in a global, matrix organization. Additional Project Management and/or Purchasing/Sourcing experience a plus....
- Allentown, PA (15 miles from Easton, PA)
- 3 days ago
- Allentown, PA (15 miles from Easton, PA)
- 3 days ago
Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the...
Business Development Manager - Northeast
- Delaware, NJ (13 miles from Easton, PA)
- 11 days ago
- Delaware, NJ (13 miles from Easton, PA)
- 11 days ago
Overview The Waco Filters Business Development Manager will report to the Director of Sales and will be based within the Northeast Region. The Business Development Manager position is critical to...
- Bethlehem, PA (13 miles from Easton, PA)
- 17 days ago
- Bethlehem, PA (13 miles from Easton, PA)
- 17 days ago
At Air Products, our purpose is to bring people together to reimagine whats possible, collaborate and innovate solutions to the worlds most significant energy and environmental sustainability...
Associate Product Manager I- IV Systems
- Bethlehem, PA (13 miles from Easton, PA)
- 20 days ago
- Bethlehem, PA (13 miles from Easton, PA)
- 20 days ago
Assists product management team in the design and implementation of the product marketing strategy and tactics to support B....
- Nazareth, PA (4 miles from Easton, PA)
- 23 days ago
- Nazareth, PA (4 miles from Easton, PA)
- 23 days ago
Are you interested in joining a dynamic and growing business that values the unique aspirations of its employees, encourages progressive practices and offers the opportunity to provide customized...
- Hackettstown, NJ (22 miles from Easton, PA)
- 30+ days ago
- Hackettstown, NJ (22 miles from Easton, PA)
- 30+ days ago
State of Location: New Jersey Position Summary: At Ivy Rehab, we're "All About the People"! As a Business Development Manager, you will play a crucial role in our mission to help enable people to...
Product Planning & Management Determine product specifications Determine the long-term strategy of the product and create product roadmap....
New Business Development Manager
- Allentown, PA (15 miles from Easton, PA)
- 90+ days ago
- Allentown, PA (15 miles from Easton, PA)
- 90+ days ago
As a New Business Development Manager, your role will be to plan, develop and identify new business opportunities to build and expand profitable sales for Ferris Commercial Mowers. You will...
Remote Work- Bethlehem, PA (13 miles from Easton, PA)
- 60+ days ago
- Bethlehem, PA (13 miles from Easton, PA)
- 60+ days ago
Cross-Functional Collaboration: Work closely with R&D, regulatory, sales, and marketing teams to develop strategic product plans, ensuring that all product requirements are met, and timelines are adhered...
Director of Product Management
- Allentown, PA (15 miles from Easton, PA)
- 90+ days ago
- Allentown, PA (15 miles from Easton, PA)
- 90+ days ago
Product Marketing Develop and execute go-to-market (GTM) strategies to drive product adoption and growth....
Director of Product Management
- Bethlehem, PA (13 miles from Easton, PA)
- 90+ days ago
- Bethlehem, PA (13 miles from Easton, PA)
- 90+ days ago
Craft compelling value propositions, product positioning, and messaging tailored to the biopharmaceutical audience....
Considerable experience with digital marketing strategies including social media strategies and platforms as well as content and asset management systems....
Demographic Data for Easton, PA
Moving to Easton, PA? Find some basic demographic data about Easton, PA below.
Marketing Program Manager Online Courses and Training Opportunities
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Salary for Marketing Program Manager Jobs in Easton, PA
Highest Education Level
Marketing Program Managers in Easton, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Persona Creation
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Product Planning
- Multi-Channel Marketing
- Product Positioning
- Demand Generation
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Voice of the Customer
- Customer Insight
- Sales Enablement
- Segmentation
- Pricing Strategies
- Brand Marketing
- Marketing & Sales
- Strategic Marketing
- Go To Market
- Product Strategy
- Market Planning
- Brand Strategy
- Competitive Analysis
- Product Lifecycle Management
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Lead Generation
- Media
- Sales & Marketing
- Business to Business Sales
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Salesforce
- Customer Relationship Management
- Prioritizing
- Business Development
- Driving
- Negotiation
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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