Marketing Program Manager Jobs in East Lansing, MI
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Business Development Manager - Flow
- Lansing, MI (6 miles from East Lansing, MI)
- 1 day ago
- Lansing, MI (6 miles from East Lansing, MI)
- 1 day ago
Are you a Business Development professional in looking for a growth opportunity? Emerson has an exciting position for you based in our East Atlantic region! In this fully remote position, you will...
Remote WorkPrincipal Product Manager - Security Services
- Lansing, MI (6 miles from East Lansing, MI)
- 3 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 3 days ago
About Lumen** Lumen connects the world. We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and...
Remote WorkProduct Marketing Manager - Metaverse Prescription Go-to-Market, AR/VR
- Lansing, MI (6 miles from East Lansing, MI)
- 8 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 8 days ago
We're looking for an experienced Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience....
Product Manager, Commerce Strategy and Experience
- Lansing, MI (6 miles from East Lansing, MI)
- 9 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 9 days ago
. + Champion SEO and site performance best practices by incorporating technical and content considerations early in the product planning process (e.g., structured data, metadata, page load speed). +...
Product Marketing Manager, Horizon Engagement
- Lansing, MI (6 miles from East Lansing, MI)
- 9 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 9 days ago
**Required Skills:** Product Marketing Manager, Horizon Engagement Responsibilities: 1....
Product Manager, Marketing Technology Strategy and Optimization
- Lansing, MI (6 miles from East Lansing, MI)
- 9 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 9 days ago
Edgepark is seeking a customer-obsessed Product Owner, Marketing Technologies to lead the strategy, execution, and optimization of digital tools that support acquisition, engagement, and nurturing...
Senior Product Marketing Manager, ISV Partners
- Lansing, MI (6 miles from East Lansing, MI)
- 9 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 9 days ago
Develop high-quality content for internal and external stakeholders to support integrated marketing campaigns, joint product launches, and collaborative events. + **Cross-Functional Collaboration:**...
Staff Product Manager, Enterprise Applications (Partner Systems)
- Lansing, MI (6 miles from East Lansing, MI)
- 10 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 10 days ago
Cribl does differently. n nWhat does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit...
Product Manager, Product & Solutions Marketing
- Lansing, MI (6 miles from East Lansing, MI)
- 14 days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 14 days ago
Executes marketing campaigns against established goals for engagement metrics, return on investment, and other metrics. + Manages content for marketing campaigns using content created by vendors, content...
Retail Business Development Manager (Midwest Region)
- Lansing, MI (6 miles from East Lansing, MI)
- 30+ days ago
- Lansing, MI (6 miles from East Lansing, MI)
- 30+ days ago
About NCR VOYIX NCR VOYIX Corporation (NYSE: VYX) is a leading global provider of digital commerce solutions for the retail, restaurant and banking industries. NCR VOYIX is headquartered in...
Demographic Data for East Lansing, MI
Moving to East Lansing, MI? Find some basic demographic data about East Lansing, MI below.
Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Program Manager Jobs in East Lansing, MI
Highest Education Level
Marketing Program Managers in East Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Demand Generation
- Partner Marketing
- Multi-Channel Marketing
- Product Planning
- Product Positioning
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Voice of the Customer
- Segmentation
- Sales Enablement
- Marketing & Sales
- Global Marketing
- Brand Marketing
- Customer Insight
- Go To Market
- Market Planning
- Product Strategy
- Competitive Analysis
- Product Lifecycle Management
- Revenue Growth
- Product Launch
- Market Analysis
- Trade Shows
- Market Research
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Product Development
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Engineering
- Decision Making
- Salesforce
- Business Development
- Customer Relations
- Customer Relationship Management
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Program Manager Related Career Advice Articles

5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »