Marketing Program Manager Jobs in Allegan, MI
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.

Global Product Marketing Manager
- MillerKnoll
- Holland, MI (21 miles from Allegan, MI)
- 8 days ago
- MillerKnoll
- Holland, MI (21 miles from Allegan, MI)
- 8 days ago
Leads start-to-finish marketing collateral development for large, complex initiatives from product messaging and positioning to creative briefs, etc., via multi-department, multi-channel coordination...
Services Business Development Manager
- Holland, MI (21 miles from Allegan, MI)
- 9 hours ago
- Holland, MI (21 miles from Allegan, MI)
- 9 hours ago
What we offer: What We Offer: Career Development Competitive Compensation and Benefits Pay Transparency Global Opportunities Learn More Here: Dematic provides equal employment opportunities to all...
Business Development Manager II (CFCD/HSD) (SSO Division - Kalamazoo, MI)
- Kalamazoo, MI (23 miles from Allegan, MI)
- 5 days ago
- Kalamazoo, MI (23 miles from Allegan, MI)
- 5 days ago
Org Marketing Statement At Parker Aerospace, we develop technologies and innovative solutions that enable reliable, efficient and increasingly sustainable flight for the lifecycle of the aircraft,...
Lead Marketing Project Manager (architectural Products) - Holland, MI (hybrid)
- Holland, MI (21 miles from Allegan, MI)
- 13 days ago
- Holland, MI (21 miles from Allegan, MI)
- 13 days ago
As a Lead Marketing Project Manager you will; Lead a variety of strategic, market-facing, and product marketing projects for the Architectural Products business unit, by managing cross-functional teams...
Head of Marketing & Communications
- Kalamazoo, MI (23 miles from Allegan, MI)
- 18 days ago
- Kalamazoo, MI (23 miles from Allegan, MI)
- 18 days ago
Head of Marketing & Communications 4.0 4.0 out of 5 stars Kalamazoo, MI 49007 Head of Marketing & Communications Position Summary : The Head of Marketing & Communication serves as the primary...
- Holland, MI (21 miles from Allegan, MI)
- 21 days ago
- Holland, MI (21 miles from Allegan, MI)
- 21 days ago
Serves as a critical leader within product marketing. ESSENTIAL FUNCTIONS Develops, drives, and implements individual, multiple, or more critical Geiger | DatesWeiser product plans and strategy....
- Wyoming, MI (24 miles from Allegan, MI)
- 90+ days ago
- Wyoming, MI (24 miles from Allegan, MI)
- 90+ days ago
Summary/Objective This role will focus on expanding our product offerings, identifying new opportunities, and managing relationships with suppliers and manufacturers for our exclusive brand Rig...
Demographic Data for Allegan, MI
Moving to Allegan, MI? Find some basic demographic data about Allegan, MI below.
Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Program Manager Jobs in Allegan, MI
Highest Education Level
Marketing Program Managers in Allegan, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Demand Generation
- Product Planning
- Multi-Channel Marketing
- Product Positioning
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Voice of the Customer
- Segmentation
- Sales Enablement
- Marketing & Sales
- Brand Marketing
- Customer Insight
- Go To Market
- Market Planning
- Product Strategy
- Blogging
- Competitive Analysis
- Product Lifecycle Management
- Revenue Growth
- Product Launch
- Market Analysis
- Trade Shows
- Market Research
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Decision Making
- Salesforce
- Business Development
- Customer Relations
- Customer Relationship Management
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Program Manager Related Career Advice Articles

5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »