Marketing Program Manager Jobs in Shreveport, LA
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Product Marketing Manager Job Summary The Product Marketing Manager will be responsible for driving the product marketing strategy and execution that supports RedSail Technologies' business objectives...
Demographic Data for Shreveport, LA
Moving to Shreveport, LA? Find some basic demographic data about Shreveport, LA below.
Marketing Program Manager Online Courses and Training Opportunities
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Salary for Marketing Program Manager Jobs in Shreveport, LA
Highest Education Level
Marketing Program Managers in Shreveport, LA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Demand Generation
- Consumer Research
- Content Marketing
- Product Planning
- Product Positioning
- Product Marketing
- Marketing Automation
- Integrated Marketing
- Go-to-Market Strategy
- Value Proposition Development
- Product Roadmap Development
- Segmentation
- Sales Enablement
- Voice of the Customer
- Marketing & Sales
- Go To Market
- Pricing Strategies
- Brand Marketing
- Customer Insight
- Market Planning
- Product Strategy
- Competitive Analysis
- Product Lifecycle Management
- ROI Analysis
- Storytelling
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Artificial Intelligence
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Decision Making
- Salesforce
- Business Development
- Customer Relationship Management
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Budgets
- Collaboration
- Reporting
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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