Marketing Program Manager Jobs in Lakeland, FL
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Regional Business Development Manager - Central Florida
- Bartow, FL (8 miles from Lakeland, FL)
- 7 days ago
- Bartow, FL (8 miles from Lakeland, FL)
- 7 days ago
Overview As a Regional Business Development Manager (RBDM), you'll get to identify, engage, and sell new customer business and convert lost business, building a book of $3M-$5M annually! You'll...
Remote Work- Cypress Gardens, FL (12 miles from Lakeland, FL)
- 11 days ago
- Cypress Gardens, FL (12 miles from Lakeland, FL)
- 11 days ago
Selling Nesco is a win-win. Are you searching for a lucrative job but shudder at the thought of sitting behind a desk all day? Motivated to earn more and make your mark in a company that's worth...
Digital Marketing Analytics Manager-Web Analytics, Marketing- Lakeland
- Lakeland, FL
- 21 days ago
- Lakeland, FL
- 21 days ago
marketing; familiarity with common bidding strategies like CPC, CPM, CPA and the analysis techniques used to evaluate each; familiarity with concepts and practices that underlay multi-touch-attribution...
Many employers offer jobs; at Boise Cascade, we offer career opportunities. We are one of the largest manufacturers of plywood and engineered wood products in North America and are the only...
Role Overview Are you a motivated, sales professional looking to kickstart your career? Sodexo is seeking a Business Development Manager Remote role with local travel! The preferred candidate will...
Remote WorkBusiness Development Manager - Convenience Solutions
- Lakeland, FL
- 60+ days ago
- Lakeland, FL
- 60+ days ago
Role Overview Are you a motivated, sales professional looking to kickstart your career? Sodexo is seeking a Business Development Manager- Convenience Solutions Remote role with local travel! The...
Remote WorkDemographic Data for Lakeland, FL
Moving to Lakeland, FL? Find some basic demographic data about Lakeland, FL below.
Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Program Manager Jobs in Lakeland, FL
Highest Education Level
Marketing Program Managers in Lakeland, FL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Product Positioning
- Product Planning
- Content Marketing
- Demand Generation
- Product Marketing
- Integrated Marketing
- Go-to-Market Strategy
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Segmentation
- Sales Enablement
- Voice of the Customer
- Marketing & Sales
- Go To Market
- Brand Marketing
- Customer Insight
- Strategic Marketing
- Market Planning
- Product Strategy
- Competitive Analysis
- Product Lifecycle Management
- Storytelling
- ROI Analysis
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Media
- Content Development
- Business to Business Sales
- Artificial Intelligence
- Sales & Marketing
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Decision Making
- Salesforce
- Business Development
- Customer Relationship Management
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Budgets
- Flexibility
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Program Manager Related Career Advice Articles
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »