Marketing Program Manager Jobs in California
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Youll work closely with Product Marketing, Revenue Marketing, Customer Success, and Sales to deliver the right messages at the right time across multiple channels....
AI/ML Content Authoring & Publishing Product Manager(WWCSO)
- Cupertino, CA
- 2 hours ago
- Cupertino, CA
- 2 hours ago
their workflows, localization needs, and compliance requirements reflected in the authoring experience.Collaborate closely with engineering, design, Marcom, Business Process Re-engineering (BPR), Product...
This is a foundational leadership role where youll set the product vision, collaborate cross-functionally across content, creative, Marcom, product marketing, engineering, and data teams, and deliver...
strategies that inspire consumers, amplify brand storytelling, and drive business impact....
About the Opportunity As part of the Product Leadership Team, the new product team drives category growth and brand affinity through product innovation. The new product team translates the needs...
This role leads the product planning, management, and marketing initiatives to provide users with best-in-class products and experiences....
Remote WorkEnterprise Marketing Campaign Manager, Industries
- Santa Clara, CA
- 9 hours ago
- Santa Clara, CA
- 9 hours ago
generation and awareness campaigns Collaborating with partner teams to develop, optimize and execute joint marketing plans Crafting email campaigns and newsletters to promote the latest news and technology...
Working closely with product marketing to guide content creation as well as digital, partner, and event marketing strategy to grow engagement with NVIDIAs enterprise and developer community....
Senior Business Development Manager Life Sciences
- San Francisco, CA
- 10 hours ago
- San Francisco, CA
- 10 hours ago
Senior Business Development Manager- Life Sciences Location: San Francisco, CA Job Summary A leading provider of integrated facility solutions is seeking a Senior Business Development Manager -...
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses...
Experience working cross-functionally, with Engineering, Project Management, Marketing, and Technical Marketing/Product Marketing....
Spearhead marketing platforms and programs including consumer, customer, and bottler facing activities. Responsible for tracking, maintaining monthly performance reports and continuously...
Product Marketing Manager, Core Experience
- San Francisco, CA
- 17 hours ago
- San Francisco, CA
- 17 hours ago
generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events.The Marketing team is also responsible for promoting the PitchBook...
Partner with the Demand Generation and Field Marketing teams to launch targeted programs including webinars, events, digital campaigns, and executive briefings....
Product Marketing Manager 2#25-61919 $34.06-$35.62 per hour Remote, CA All On-site Job Description Our Client, a Software Development company, is looking for a Product Marketing Manager 2 for their...
Demographic Data for California
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Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Program Manager Jobs in California
Highest Education Level
Marketing Program Managers in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Prioritizing
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Product Planning
- Product Positioning
- Demand Generation
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Adobe Analytics
- Web Analytics
- Field Marketing
- Voice of the Customer
- Customer Insight
- Sales Enablement
- Segmentation
- Brand Marketing
- Go To Market
- Content Strategy
- Product Strategy
- Market Planning
- Marketing & Sales
- ROI Analysis
- Product Lifecycle Management
- Competitive Analysis
- Product Launch
- Trade Shows
- Market Research
- Content Development
- Lead Generation
- Product Management
- Media
- Sales & Marketing
- Artificial Intelligence
- Business to Business Sales
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Customer Relationship Management
- Business Development
- Implementation
- Driving
- Presentation
- Negotiation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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