Marketing Program Manager Jobs in Alabama
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Collaborates with product marketing to develop product marketing strategies based on established product objectives, costs, and value proposition....
Establishes new Major Account Programs and facilitates all aspects of the internal and external onboarding process. Oversees each programs performance and works with sales leadership of the...
Remote WorkStrategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development Work Experience Roles at this level typically require a university / college degree, with 5+ years...
Qualifications Required (Basic) Qualifications: Bachelor's degree in business, engineering, marketing, or equivalent experience Minimum of three years of product marketing experience, with at least...
strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development Provides short term and long term strategic direction Prepares and/or provides guidance...
strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development Provides short term and long term strategic direction Prepares and/or provides guidance...
About Lumen** Lumen connects the world. We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and...
**How You'll Create Impact** + Lead global product launch planning, including business objectives, product positioning, and key selling messages (including economic messages). + Develop and implement...
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can...
strategy and sales enablement....
**Key Responsibilities** **Strategic Planning & Execution** + Develop and implement integrated marketing strategies that align to company goals and drive measurable outcomes. + Lead the planning and...
Manager, Product Development - Business Insurance Auto
- Montgomery, AL
- 6 days ago
- Montgomery, AL
- 6 days ago
Who Are We?** Taking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property...
Position Overview** The Business Innovation Division of FUJIFILM North America Corporation is the largest graphic distributor in the US. We deliver world class, state of the art solutions for Ink...
Remote WorkSr. Business Development Manager (2033)** + Title:Sr. Business Development Manager + Group Company: Mitsubishi Chemical Performance Polymers + Location:Remote + Employment Type:Full time Group...
Senior Product Manager, Mainframe Managed Services
- Montgomery, AL
- 7 days ago
- Montgomery, AL
- 7 days ago
. + Develop data-driven product positioning, pricing, value propositions, content creation, and messaging that reflects target markets and target personas working with Product Marketing but be decisive...
Remote WorkDemographic Data for Alabama
Moving to Alabama? Find some basic demographic data about Alabama below.
Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Program Manager Jobs in Alabama
Highest Education Level
Marketing Program Managers in Alabama offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Persona Creation
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Partner Marketing
- Product Planning
- Multi-Channel Marketing
- Product Positioning
- Demand Generation
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Voice of the Customer
- Sales Enablement
- Customer Insight
- Marketing & Sales
- Brand Marketing
- Go To Market
- Market Planning
- Product Strategy
- Product Lifecycle Management
- Competitive Analysis
- Revenue Growth
- Product Launch
- Market Analysis
- Trade Shows
- Market Research
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Salesforce
- Customer Relations
- Customer Relationship Management
- Business Development
- Driving
- Prioritizing
- Negotiation
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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