Marketing Manager Jobs in Wilkes Barre, PA
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
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Demographic Data for Wilkes Barre, PA
Moving to Wilkes Barre, PA? Find some basic demographic data about Wilkes Barre, PA below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Wilkes Barre, PA
Highest Education Level
Marketing Managers in Wilkes Barre, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Relationship Marketing
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Account-Based Marketing
- Demand Generation
- Partner Marketing
- B2B Marketing
- Multi-Channel Marketing
- Content Marketing
- Campaign Development
- Campaign Planning
- Product Marketing
- Marketing Automation
- Integrated Marketing
- Paid Search
- Go-to-Market Strategy
- Google Ads
- Campaign Management
- Marketing Operations
- Segmentation
- Marketing Analytics
- Go To Market
- Brand Awareness
- Global Marketing
- Brand Marketing
- Market Development
- A/B Testing
- Email Marketing
- Strategic Marketing
- Market Planning
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- ROI Analysis
- Google Analytics
- Content Development
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Calendar Management
- Strategy Development
- Salesforce
- Customer Relationship Management
- Prioritizing
- Driving
- Strategic Planning
- Presentation
- Events
- Verbal Communication
- Budgets
- Collaboration
- Reporting
- Flexibility
- Bachelor's Degree
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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Here are some other career titles that require similar skills
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