Marketing Coordinator Jobs in Kalamazoo, MI
A Marketing Coordinator is a crucial player in the marketing industry, responsible for supporting all aspects of a marketing plan including planning, executing, tracking and reporting on marketing campaigns. Their duties encompass various tasks from conducting market research, developing and maintaining marketing materials, managing databases, coordinating marketing events, tracking project performance, and handling communications with vendors and clients. They also help in promoting brand awareness, creating advertising materials, developing social media content and analyzing sales and marketing data. They are the vital link between the company, clients and consumers, ensuring all marketing activities align with the brand's strategy and values.
Marketing Coordinators should possess strong organizational and project management skills, as well as excellent interpersonal and communication skills. Proficiency in software such as Adobe Creative Suite and Microsoft Office, and digital platforms like social media and email marketing tools is often required. Knowledge in SEO, Google Analytics and CRM software may also be a plus. In terms of certifications, a Bachelor's degree in Marketing or a related field is usually required, although additional certifications like Certified Trade Show Marketer (CTSM) or Certified Professional Marketer (CPM) can provide an advantage. Prior to becoming a Marketing Coordinator, one may have roles like Marketing Assistant, Communications Specialist, or Social Media Coordinator.
Marketing Operations Coordinator
- Portage, MI (5 miles from Kalamazoo, MI)
- 7 days ago
- Portage, MI (5 miles from Kalamazoo, MI)
- 7 days ago
Exciting work you will do: The essential duties and responsibilities of the Marketing Operations Coordinator will consist of, but are not limited to, the following: Coordinate inbound marketing inquiries...
Coordinator Marketing Western Michigan University
- Kalamazoo, MI
- 30+ days ago
- Kalamazoo, MI
- 30+ days ago
Job Description: Collaborates with stakeholder teams to develop and implement marketing campaigns that align with the University's mission, vision, and goals....
Hospice - Care Coordinator (Marketing / Business Development)
- Kalamazoo, MI
- 90+ days ago
- Kalamazoo, MI
- 90+ days ago
Job Type Full-time Description Our people are the difference. Transitions Care is a leading hospice organization that has changed the hospice experience for patients, families, and team members....
Demographic Data for Kalamazoo, MI
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Salary for Marketing Coordinator Jobs in Kalamazoo, MI
Highest Education Level
Marketing Coordinators in Kalamazoo, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Coordinator position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Direct Mail
- Press Releases
- Event Marketing
- Marketing & Advertising
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Social Media Management
- Journalism
- Adobe Creative Cloud
- Social Media Marketing
- Google Analytics
- WordPress
- Trade Shows
- Copywriting
- Adobe InDesign
- HubSpot
- Video Editing
- Media
- Content Development
- Adobe Illustrator
- Branding
- Adobe Creative Suite
- Graphic Design
- Proofreading
- Canva
- Photography
- Adobe
- Adobe Photoshop CC
- Public Relations
- Calendar Management
- Event Planning
- Strategy Development
- Customer Relationship Management
- Logistics
- Writing Skills
- Presentation
- Events
- Verbal Communication
- Collaboration
- Reporting
- Budgets
- Bachelor's Degree
- Microsoft PowerPoint
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Microsoft Word
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
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