Marketing Associate Jobs in Big Rapids, MI
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
Experience creating content for marketing campaigns Essential Duties/Responsibilities: Execute digital advertising campaigns across Google Ads, Meta Ads, and other paid media platforms....
Communications Specialist Ferris State University
- Big Rapids, MI
- 30+ days ago
- Big Rapids, MI
- 30+ days ago
Communications Specialist Location: Big Rapids (Main Campus) Department: 70000 - Univer Advance and Mktg VP Office Advertised Salary: $45,000-$48,000, Salary commensurate with education,...
Communications Specialist Location: Big Rapids (Main Campus) Department: 70000 - Univer Advance and Mktg VP Office Advertised Salary: $45,000-$48,000, Salary commensurate with education,...
Demographic Data for Big Rapids, MI
Moving to Big Rapids, MI? Find some basic demographic data about Big Rapids, MI below.
Marketing Associate Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Associate Jobs in Big Rapids, MI
Highest Education Level
Marketing Associates in Big Rapids, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Demand Generation
- Content Marketing
- Web Marketing
- Sprout Social
- Keyword Research
- Product Marketing
- Email Campaigns
- Marketing Automation
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Search Engine Optimization
- Digital Marketing
- Social Media Management
- Competitive Analysis
- Journalism
- Google Analytics
- Social Media Marketing
- WordPress
- Market Analysis
- Trade Shows
- Market Research
- Adobe InDesign
- Ecommerce
- HubSpot
- Content Development
- Media
- Branding
- Adobe Creative Suite
- Canva
- Adobe
- Sales & Marketing
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Distribution
- Salesforce
- Retail
- Business Development
- Customer Relationship Management
- Prioritizing
- Driving
- Presentation
- Events
- Verbal Communication
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Associate Related Career Advice Articles
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »