Marketing Associate Jobs in Lexington, KY
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
SUMMARY The Email Marketing Specialist will be primarily responsible for setting up marketing campaigns in our email platform tool, testing and tracking the performance of the email channel....
Remote Work- Georgetown, KY (15 miles from Lexington, KY)
- 22 days ago
- Georgetown, KY (15 miles from Lexington, KY)
- 22 days ago
The Georgetown News-Graphic is seeking a Sales & Marketing Specialist. The ideal candidate will have the ability to sell advertising and marketing plans that include print and digital components....
Why Valvoline Global Operations? At Valvoline Global Operations, we're proud to be The Original Motor Oil, but we've never rested on being first. Founded in 1866, we introduced the world's first...
Our not-so-secret sauce. Award-winning, inclusive, Top Workplace culture doesnt happen overnight. Its a result of hard work by extraordinary people. More than 11,000 of the industrys brightest...
Develop and manage account-based marketing strategies focused on growth within each account....
Responsibilities Business Development Representative Opportunity As the only free-standing psychiatric hospital in the Central Kentucky area, we are here to help. Please join our team as we expand...
Student Social Media Specialist
- Richmond, KY (19 miles from Lexington, KY)
- 45+ days ago
- Richmond, KY (19 miles from Lexington, KY)
- 45+ days ago
Title: Student Social Media Specialist Position Type: Student Search Type: Internal - minimum 5 days Department: 83R000 - Communications & Brand Management Division: 3R1000 - Chief of Staff &...
Abercrombie & Fitch - Brand Representative, Fayette
- Lexington, KY
- 60+ days ago
- Lexington, KY
- 60+ days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Demographic Data for Lexington, KY
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Salary for Marketing Associate Jobs in Lexington, KY
Highest Education Level
Marketing Associates in Lexington, KY offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Community Management
- Demand Generation
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Content Management
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Journalism
- Social Media Management
- Storytelling
- Google Analytics
- Social Media Marketing
- Market Analysis
- Copywriting
- Content Development
- Adobe InDesign
- WordPress
- Ecommerce
- HubSpot
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Public Relations
- Sales & Marketing
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Salesforce
- Customer Relations
- Retail
- Business Development
- Driving
- Presentation
- Verbal Communication
- Events
- Collaboration
- Reporting
- Budgets
- Multitasking
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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