Marketing Analyst Jobs in Richmond, VA
A Marketing Analyst plays a vital role in the marketing industry as they gather and analyze data, then use this information to guide marketing strategies. They are responsible for interpreting and predicting trends, measuring the effectiveness of marketing campaigns, and understanding the consumer market. They also plan and execute market research, competitor analysis, and product recommendations. Their work is essential in helping organizations understand their target audience, track marketing performance, and improve their marketing efforts.
The position of a Marketing Analyst requires a combination of analytical and creative thinking, and a strong background in marketing and business principles. Important skills include data analysis, critical thinking, communication, and proficiency in analytics software like Google Analytics or Tableau. Certifications like the Google Analytics Individual Qualification or any other recognized certification in data analysis would be beneficial. Prior roles that can lead to a Marketing Analyst position include Marketing Coordinator, Sales Analyst, or Market Researcher.
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more...
Work closely across the team (e.g., digital marketing, email marketing, demand generation) to provide insights that help optimize campaigns in real-time....
At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 350+ facilities across the US and 22,000 teammates in over 90 countries, we provide integrated...
Overview McGuireWoods LLP has an opening for a Senior Pricing Analyst to join our team in either our Richmond, VA, Tysons, VA, DC, or Charlotte, NC office. Working closely with the Director of...
Job Posting Start Date 06-06-2025 Job Posting End Date Anord Mardix, a Flex company, is a global leader in critical power solutions. With facilities around the globe, Anord Mardix leads in...
- Henrico, VA (12 miles from Richmond, VA)
- 28 days ago
- Henrico, VA (12 miles from Richmond, VA)
- 28 days ago
Job Posting Start Date 06-06-2025 Job Posting End Date Anord Mardix, a Flex company, is a global leader in critical power solutions. With facilities around the globe, Anord Mardix leads in...
Principal Data Analyst-Marketing and Servicing Communications
- Richmond, VA
- 30+ days ago
- Richmond, VA
- 30+ days ago
Principal Data Analyst-Marketing and Servicing Communications At Capital One, data is at the center of everything we do. When we launched as a startup we disrupted the credit card industry by...
Demographic Data for Richmond, VA
Moving to Richmond, VA? Find some basic demographic data about Richmond, VA below.
Marketing Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Analyst Jobs in Richmond, VA
Highest Education Level
Marketing Analysts in Richmond, VA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Analyst position
- Modeling
- Cost Analysis
- Financial Modeling
- Profitability Analysis
- Pricing Analysis
- Microsoft Power BI
- Marketing Strategies
- Marketing Campaigns
- Keyword Research
- Database Marketing
- Marketing Automation
- Web Analytics
- Field Marketing
- Google Ads
- Marketing Operations
- Marketing Analytics
- Segmentation
- Adobe Analytics
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Digital Media
- Market Planning
- Search Engine Optimization
- Digital Marketing
- Google Analytics
- Market Research
- Media
- Business Administration
- Data Visualization
- Financial Analysis
- Acquisitions
- Business Intelligence
- Agile
- Tableau
- Strategy Development
- Data Analytics
- Decision Making
- Finance
- SQL
- Implementation
- Analytical Skills
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Flexibility
- Reporting
- Bachelor's Degree
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Analyst Related Career Advice Articles

9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »