Marketing Analyst Jobs in Pennsylvania
A Marketing Analyst plays a vital role in the marketing industry as they gather and analyze data, then use this information to guide marketing strategies. They are responsible for interpreting and predicting trends, measuring the effectiveness of marketing campaigns, and understanding the consumer market. They also plan and execute market research, competitor analysis, and product recommendations. Their work is essential in helping organizations understand their target audience, track marketing performance, and improve their marketing efforts.
The position of a Marketing Analyst requires a combination of analytical and creative thinking, and a strong background in marketing and business principles. Important skills include data analysis, critical thinking, communication, and proficiency in analytics software like Google Analytics or Tableau. Certifications like the Google Analytics Individual Qualification or any other recognized certification in data analysis would be beneficial. Prior roles that can lead to a Marketing Analyst position include Marketing Coordinator, Sales Analyst, or Market Researcher.
The Pricing Analyst Sr will play a pivotal role in driving pricing strategies and ensuring competitive positioning when supporting sales and marketing efforts with prospective as well as existing...
Collaborates with Marketing Research team to lead primary research to gain deeper customer insights. Develop forecasts for marketing activities, responses and leads....
Summary: The Marketing Strategist will engage, activate and deepen customers with end-to-end multi-channel experiences for unique segments. The strategist will lead a cross-functional team...
Remote WorkSenior Business Intelligence Analyst - Remote
- Harrisburg, PA
- 23 hours ago
- Harrisburg, PA
- 23 hours ago
Cognizant is a large IT Consulting firm that leverages modern technologies to transform a variety of business operations. We are seeking a highly skilled and experienced **Senior Business...
Remote WorkCollaborates with Marketing Research team to lead primary research to gain deeper customer insights. Develop forecasts for marketing activities, responses and leads....
Our client, a global supplier of life science tools and mission-critical products and services, is looking for a freelance Marketing Analyst to focus on Customer Segmentation & Coordination, to join...
Remote WorkCategory/Area of Expertise: Strategy Job Requisition: 436424 Address: USA-PA-Carlisle-1149 Harrisburg Pike Store Code: Consumer Insights (5139356) Ahold Delhaize USA, a division of global food...
A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast. Supported by our vast network of...
Make data your superpower. Join Vanguard and help shape the future of marketing. Are you passionate about turning data into actionable insights? Do you thrive in a collaborative environment where...
Marketing Analyst Segmentation & Coordination
- Spring House, PA
- 8 days ago
- Spring House, PA
- 8 days ago
Exciting Marketing Analyst Role (Segmentation & Coordination) Remote Roles Must be currently living in EST or CST or MST time zones Contract Duration: 6 Months with possibility for extension /CTH Required...
Aon is looking for a Growth Marketing Strategist As part of an industry-leading team, you will help empower results for our clients by delivering innovative and effective solutions within Aon's...
Market Research Analyst Monitor and predict sales and marketing trends. Measure marketing strategies and programs' effectiveness. Develop and evaluate ways to collect data including opinion polls,...
The Remarketing Pricing Analyst provides analysis and metrics for Vehicle Remarketing processes. Positions primary role will be to provide support in listing vehicles for sale and maintaining up...
CMI Media Group has a passion for innovation in the pharmaceutical and healthcare industries. We use that passion to help leading organizations dedicated to improving our society's health achieve...
A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast. Supported by our vast network of...
Demographic Data for Pennsylvania
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Salary for Marketing Analyst Jobs in Pennsylvania
Highest Education Level
Marketing Analysts in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Analyst position
- Modeling
- Financial Modeling
- Profitability Analysis
- Pricing Analysis
- Microsoft Power BI
- Marketing Strategies
- Marketing Campaigns
- Keyword Research
- Database Marketing
- Product Marketing
- Paid Search
- Web Analytics
- Field Marketing
- Google Ads
- Marketing Operations
- Marketing Analytics
- Segmentation
- Adobe Analytics
- Pricing Strategies
- Brand Marketing
- Creative Design
- A/B Testing
- Strategic Marketing
- Digital Media
- Market Planning
- Search Engine Optimization
- Digital Marketing
- Direct Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Media
- Data Visualization
- Acquisitions
- Business Intelligence
- Tableau
- Strategy Development
- Data Analytics
- Decision Making
- Finance
- SQL
- Implementation
- Analytical Skills
- Retail
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Flexibility
- Reporting
- Bachelor's Degree
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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