Marketing Analyst Jobs in Springfield, IL
A Marketing Analyst plays a vital role in the marketing industry as they gather and analyze data, then use this information to guide marketing strategies. They are responsible for interpreting and predicting trends, measuring the effectiveness of marketing campaigns, and understanding the consumer market. They also plan and execute market research, competitor analysis, and product recommendations. Their work is essential in helping organizations understand their target audience, track marketing performance, and improve their marketing efforts.
The position of a Marketing Analyst requires a combination of analytical and creative thinking, and a strong background in marketing and business principles. Important skills include data analysis, critical thinking, communication, and proficiency in analytics software like Google Analytics or Tableau. Certifications like the Google Analytics Individual Qualification or any other recognized certification in data analysis would be beneficial. Prior roles that can lead to a Marketing Analyst position include Marketing Coordinator, Sales Analyst, or Market Researcher.
development; to work with the Communications team on marketing related programs identified; and to gain approval of new materials....
In this role, you will help lead the development and execution of marketing strategies to drive new patient growth for our clinics through a strategic marketing plan, including tactics to enhance brand...
Remote WorkPrincipal Market Research Analyst Company: Oracle Location: Springfield, IL Date Posted: 6/18/25, 2:40 AM Job Description As a Principal Strategic Operations Associate, you'll be responsible for...
Demographic Data for Springfield, IL
Moving to Springfield, IL? Find some basic demographic data about Springfield, IL below.
Marketing Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Analyst Jobs in Springfield, IL
Highest Education Level
Marketing Analysts in Springfield, IL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Analyst position
- Modeling
- Capture Management
- Pricing Analysis
- Microsoft Power BI
- Collateral Development
- Marketing Strategies
- Marketing Campaigns
- Keyword Research
- Product Marketing
- Marketing Automation
- Paid Search
- Web Analytics
- Google Ads
- Marketing Operations
- Segmentation
- Marketing Analytics
- Adobe Analytics
- Pricing Strategies
- Creative Design
- Brand Marketing
- Market Development
- A/B Testing
- Corporate Communications
- Strategic Marketing
- Search Engine Optimization
- Market Planning
- Digital Marketing
- Search Engine Marketing
- Direct Marketing
- ROI Analysis
- Google Analytics
- Brand Development
- Market Research
- Media
- Data Visualization
- Artificial Intelligence
- Business Intelligence
- Tableau
- Strategy Development
- Data Analytics
- Engineering
- SQL
- Decision Making
- Finance
- Analytical Skills
- Prioritizing
- Written Communication
- Driving
- Presentation
- Data Analysis
- Budgets
- Collaboration
- Reporting
- Bachelor's Degree
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Analyst Related Career Advice Articles
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »