Marketing Analyst Jobs in California
A Marketing Analyst plays a vital role in the marketing industry as they gather and analyze data, then use this information to guide marketing strategies. They are responsible for interpreting and predicting trends, measuring the effectiveness of marketing campaigns, and understanding the consumer market. They also plan and execute market research, competitor analysis, and product recommendations. Their work is essential in helping organizations understand their target audience, track marketing performance, and improve their marketing efforts.
The position of a Marketing Analyst requires a combination of analytical and creative thinking, and a strong background in marketing and business principles. Important skills include data analysis, critical thinking, communication, and proficiency in analytics software like Google Analytics or Tableau. Certifications like the Google Analytics Individual Qualification or any other recognized certification in data analysis would be beneficial. Prior roles that can lead to a Marketing Analyst position include Marketing Coordinator, Sales Analyst, or Market Researcher.
Commercial Vehicle Market Research Analyst
- Hyundai-KIA America Technical Center, Inc.
- Chino, CA
- 19 hours ago
- Chino, CA
- 19 hours ago
planning, preferably in automotive, commercial vehicles, aerospace, or other engineering-driven industries Ability to analyze datasets and reports and translate them into strategic insights Proficiency...
In PersonMarketing Performance Analyst - Campaign ROI & Revenue Attribution
- Mutual of Omaha Mortgage
- Irvine, CA
- 22 hours ago
- Irvine, CA
- 22 hours ago
Job Title: Marketing Performance Analyst Campaign ROI & Revenue Attribution Location: CA- Irvine Job Type: Contract-to-Hire Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is...
In PersonMarket Research Analyst, Creative Excellence
- Ipsos
- Culver City, CA
- 1 day ago
- Culver City, CA
- 1 day ago
JobID: 8194 Category: Research JobSchedule: Posted Date: 2026-06-01T14:57:41+00:00 JobShift: Ipsos Worker Classification: Employee - Permanent Regular What makes this role important at Ipsos: As a...
HybridPreferred Qualifications Experience with marketing campaign testing and performance, preferred. Experience with Credit Unions and/or financial institutions, highly preferred....
RemoteProduct Marketing Strategist, Consultant - GTM
- Blue Cross and Blue Shield Association
- El Dorado Hills, CA
- 3 days ago
- El Dorado Hills, CA
- 3 days ago
Your Role The Product Marketing team oversees the GotoMarket (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy,...
In PersonProduct Marketing Business Analyst
- FormFactor, Inc.
- Livermore, CA
- 3 days ago
- Livermore, CA
- 3 days ago
Forming Our Future together FormFactor, Inc. (NASDAQ: FORM), is a leading provider of essential test and measurement technologies along the full semiconductor product life cycle - from...
In PersonInternship, Process Analyst, Marketing Fleet Operations (Fall 2026)
- Tesla
- Anaheim, CA
- 5 days ago
- Anaheim, CA
- 5 days ago
Consider before submitting an application: This position is expected to start August or September 2026 and continue through fall term (ending approximately December 2026) or continuing into...
In Person InternshipProduct Marketing Strategist, Consultant - GTM
- Blue Shield of California
- Oakland, CA
- 6 days ago
- Oakland, CA
- 6 days ago
Your Role The Product Marketing team oversees the GotoMarket (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy,...
In PersonSenior Analyst Marketing Analytics
- Activision
- Santa Monica, CA
- 6 days ago
- Santa Monica, CA
- 6 days ago
Domain knowledge : As a marketing analyst you understand our key metrics and impact, attribution logic and you are reliably able to deduce and draw quantitative conclusions that will directly influence...
In PersonDocument and maintain the data layer in Google Tag Manager, ensuring the accuracy and integrity of data collection throughout the ecosystem....
RemoteSenior Lifecycle Marketing Analyst: 26-01492
- Akraya Inc.
- San Jose, CA
- 6 days ago
- San Jose, CA
- 6 days ago
Primary Skills: Email Marketing (advanced), SQL (advanced), Python (intermediate), A/B Testing (advanced), Data Analysis (advanced) Contract Type: W2 Only Duration: 3+ Months (Possible Extension)...
In Person- Employment Development Department
- Sacramento, CA
- 7 days ago
- Sacramento, CA
- 7 days ago
The Employment Development Department's (EDD) Public Affairs Branch is recruiting for a Digital Marketing Analyst position in downtown Sacramento....
Hybrid- ATS Automation Tooling Systems Inc.
- Irvine, CA
- 8 days ago
- Irvine, CA
- 8 days ago
Own and execute the annual marketing campaign calendar within budget. Align marketing campaign with the goal of enhancing the customer journey....
In PersonKey Responsibilities Client Leadership & Implementation Lead end-to-end implementation of omni-channel digital marketing campaigns Manage senior government stakeholder relationships and serve as a trusted...
In PersonSenior Content Marketing Strategist
- Automattic Inc.
- San Francisco, CA
- 10 days ago
- San Francisco, CA
- 10 days ago
Jobs Senior Content Marketing Strategist Senior Content Marketing Strategist WordPress VIP is the world's leading enterprise content management platform. We help the world's leading companies...
RemoteDemographic Data for California
Moving to California? Find some basic demographic data about California below.
Marketing Analyst Online Courses and Training Opportunities
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Salary for Marketing Analyst Jobs in California
Highest Education Level
Marketing Analysts in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Analyst position
- Finance
- Modeling
- Regulations
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Google Tag Manager
- Multi-Channel Marketing
- Product Marketing
- Marketing Strategies
- Keyword Research
- Paid Search
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Marketing Automation
- Google Ads
- Marketing Operations
- Strategic Marketing
- Pricing Strategies
- Segmentation
- Market Planning
- A/B Testing
- Marketing & Sales
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Business Intelligence
- Media
- Data Visualization
- Proposals
- Acquisitions
- Tableau
- Forecasting
- Artificial Intelligence
- Strategy Development
- Analytical Skills
- SQL
- Data Analytics
- Customer Relationship Management
- Retail
- Presentation
- Events
- Driving
- Budgets
- Reporting
- Collaboration
- Data Analysis
- Bachelor's Degree
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Problem Solving
- Staff Supervision
- Scheduling
- Time Management
- Leadership
- Communication Skills
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