Director of Marketing Jobs in Grand Rapids, MI
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. Monitors competitive products and marketing activities....
Senior Marketing Director, Performance & OperationsZondervan Bibles, Academic, Reflective
- Grand Rapids, MI
- 30+ days ago
- Grand Rapids, MI
- 30+ days ago
strategies and teams Experience with budget management and resource allocation in a matrix organization Publishing, content marketing, or related media fields background preferred Ability to interpret...
Marketing Director, E-Commerce GrowthZondervan Bibles, Academic, Reflective
- Grand Rapids, MI
- 30+ days ago
- Grand Rapids, MI
- 30+ days ago
Overview The Zondervan Bibles, Academic, Reflective team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. Drive...
The Director of Marketing will oversee the development and execution of comprehensive marketing strategies to enhance Wolverine Building Groups brand awareness, foster customer and community engagement...
Demographic Data for Grand Rapids, MI
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Director of Marketing Online Courses and Training Opportunities
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Salary for Director of Marketing Jobs in Grand Rapids, MI
Highest Education Level
Director of Marketings in Grand Rapids, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Consumer Marketing
- Demand Generation
- Marketing Automation
- Campaign Development
- B2B Marketing
- Product Marketing
- Integrated Marketing
- Marketing Analytics
- Web Analytics
- Marketing Operations
- Brand Awareness
- Segmentation
- Brand Marketing
- Global Marketing
- Media Relations
- Strategic Marketing
- Corporate Communications
- Go To Market
- Content Strategy
- Market Planning
- Brand Strategy
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Website Management
- ROI Analysis
- Search Engine Marketing
- Storytelling
- Google Analytics
- Brand Management
- Content Development
- Market Research
- HubSpot
- Branding
- Media
- Team Leading
- Public Relations
- Business to Business Sales
- Acquisitions
- Strategy Development
- Decision Making
- Customer Relationship Management
- Implementation
- Driving
- Team Management
- Presentation
- Verbal Communication
- Events
- Collaboration
- Mentoring
- Bachelor's Degree
- Reporting
- Employee Development
- Budgets
- Project Management
- Sales
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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