Director of Marketing Jobs in Grand Rapids, MI
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.
Associate Director of Marketing & Communications
- Grand Rapids, MI
- 2 days ago
- Grand Rapids, MI
- 2 days ago
Serve as acting department lead in the absence of the Executive Director of Marketing and Communications....
Performance Measurement Evaluate the effectiveness of marketing campaigns, media investments, and new product/category launches, providing strategic recommendations for improvement....
Director, Marketing Insights & Analytics
- Byron Center, MI (11 miles from Grand Rapids, MI)
- 12 days ago
- Byron Center, MI (11 miles from Grand Rapids, MI)
- 12 days ago
**Performance** **Measurement** + Evaluate the effectiveness of marketing campaigns, media investments, and new product/category launches, providing strategic recommendations for improvement. + Identify...
- Wayland, MI (18 miles from Grand Rapids, MI)
- 12 days ago
- Wayland, MI (18 miles from Grand Rapids, MI)
- 12 days ago
Responsible for driving innovation in marketing strategies and execution....
Essential Functions Develop marketing strategies and plans aligned with system objectives and brand guardrails....
We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That's not a tagline, those are our Core Company...
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. Monitors competitive products and marketing activities....
The Director of Marketing will oversee the development and execution of comprehensive marketing strategies to enhance Wolverine Building Groups brand awareness, foster customer and community engagement...
Demographic Data for Grand Rapids, MI
Moving to Grand Rapids, MI? Find some basic demographic data about Grand Rapids, MI below.
Director of Marketing Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Director of Marketing Jobs in Grand Rapids, MI
Highest Education Level
Director of Marketings in Grand Rapids, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Pardot
- Marketing Communications
- Content Marketing
- Demand Generation
- Consumer Marketing
- Multi-Channel Marketing
- B2B Marketing
- Go-to-Market Strategy
- Marketing Automation
- Integrated Marketing
- Paid Search
- Web Analytics
- Customer Acquisition
- Press Releases
- Marketing Operations
- Segmentation
- Marketing Analytics
- Global Marketing
- Marketing & Advertising
- Brand Marketing
- Customer Insight
- Go To Market
- Content Strategy
- Email Marketing
- Media Relations
- Strategic Marketing
- Market Planning
- Brand Strategy
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- ROI Analysis
- Storytelling
- Google Analytics
- Brand Management
- HubSpot
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Artificial Intelligence
- Strategy Development
- Decision Making
- Salesforce
- Implementation
- Customer Relationship Management
- Prioritizing
- Strategic Planning
- Driving
- Presentation
- Events
- Mentoring
- Collaboration
- Budgets
- Reporting
- Coaching
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Director of Marketing Related Career Advice Articles
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »