Director of Marketing Jobs in Amherst, MA
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.
- Holyoke, MA (14 miles from Amherst, MA)
- 13 days ago
- Holyoke, MA (14 miles from Amherst, MA)
- 13 days ago
Welcome to PeoplesBank! We are the largest mutually chartered bank in Western Mass and Northern Connecticut, we are proud to lead the way in green values, sustainable energy financing, and...
Demographic Data for Amherst, MA
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Title Synonyms
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Salary for Director of Marketing Jobs in Amherst, MA
Highest Education Level
Director of Marketings in Amherst, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Social Marketing
- Pardot
- Marketing Communications
- Content Marketing
- Consumer Marketing
- Multi-Channel Marketing
- Demand Generation
- B2B Marketing
- Go-to-Market Strategy
- Marketing Automation
- Integrated Marketing
- Paid Search
- Web Analytics
- Customer Acquisition
- Marketing Operations
- Brand Awareness
- Marketing Analytics
- Segmentation
- Press Releases
- Global Marketing
- Marketing & Advertising
- Brand Marketing
- Go To Market
- Strategic Marketing
- Email Marketing
- Media Relations
- Market Planning
- Brand Strategy
- Search Engine Optimization
- Digital Marketing
- Website Management
- Search Engine Marketing
- ROI Analysis
- Storytelling
- Google Analytics
- Brand Management
- HubSpot
- Branding
- Media
- Business to Business Sales
- Acquisitions
- Public Relations
- Artificial Intelligence
- Strategy Development
- Salesforce
- Decision Making
- Implementation
- Customer Relationship Management
- Strategic Planning
- Driving
- Presentation
- Mentoring
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Budgets
- Project Management
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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