Marketing Specialist

at Stride, Inc in Boise, Idaho, United States

• Support the execution of marketing campaigns that drive enrollment, awareness, and engagement
  

• Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels
  

• Assist with the development of messaging and marketing content aligned to school value propositions and audience needs
  

• Support collaboration with earned media agencies to execute local and regional awareness campaigns
  

• Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits
  

• Apply market research insights as directed to support campaign positioning and execution
  

• Support A/B testing initiatives and assist with documenting results and learnings
  

• Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis
  

• Maintain organized documentation for campaign plans, timelines, deliverables, and results
  

• Assist with new product launches by supporting cross-functional coordination and asset development
  

• Ensure timely, accurate communication with stakeholders under guidance from senior team members
  

• Build foundational knowledge of digital marketing channels, tools, and best practices
  

• Stay informed on trends in K-12 education and digital marketing to support ongoing learning
  

• 1-2 years of professional or internship experience in marketing, communications, or a related field OR Equivalent combination of education and experience
  

• Strong organizational skills with attention to detail
  

• Ability to follow processes and manage assigned tasks with guidance
  

• Strong written and verbal communication skills
  

• Willingness to learn new tools, platforms, and marketing concepts
  

• High standards for accuracy, quality, and accountability
  

• Ability to manage priorities and meet deadlines in a fast-paced environment
  

• Strong interpersonal and collaboration skills
  

• Ability to work both independently and within a team-oriented environment
  

• Excellent presentation skills with ability to leverage technology effectively
  

• Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)
  

• Ability to clear required background check
  

• Experience or interest in the K-12 education or edtech sector
  

• Previous collaboration with cross-functional remote teams
  

• Strong strategic thinking, analytical thinking, problem-solving skills
  

• We anticipate this position will pay $15.14 - $28.84 per hour. This is a temporary/contractor role, and you will be an employee of Workspend. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

• This is a remote (i.e. at home) position