Marketing Specialist

Marketing Specialist River Garden Senior Services, an award-winning not-for-profit care community, is seeking a dynamic and detail-oriented Marketing Specialist to join our team to help tell our story and connect with the communities we serve. In this role, you will support the development and execution of integrated marketing and communications initiatives to promote River Gardens services, enhance brand awareness, and engage key audiences including families, patients, staff, candidates, and the broader community. Reporting to the Director of Communications & Marketing, this role collaborates across departments to plan, create, and distribute content across multiple platforms, including print, web, social media, and internal channels. Key Responsibilities:

• Develop and execute marketing campaigns across print and digital platforms
• Create, write, and edit content for social media, websites, newsletters, advertisements, and internal communications
• Manage and support digital platforms, including website (WordPress), social media channels, and internal TV systems
• Collaborate with departments to plan content around events, initiatives, and key dates
• Design basic marketing materials using tools such as Canva
• Monitor social media trends, engagement opportunities, and online reputation
• Analyze digital performance metrics to evaluate campaign effectiveness and inform strategy
• Coordinate and support video production, photography, and media opportunities
• Assist in planning and executing events and promotional activities
• Serve as a liaison with vendors and represent River Garden Senior Services professionally

Qualifications:

• Bachelors degree in Marketing, Communications, Public Relations, or related field, or 13 years of relevant experience
• Strong written and verbal communication skills; knowledge of AP Style preferred
• Experience with social media platforms, content creation, and digital marketing tools
• Proficiency in Microsoft Office, Canva, WordPress, and related systems
• Excellent organizational, project management, and problem-solving skills
• Ability to manage multiple projects, work independently, and collaborate effectively
• Willingness to learn new technologies and platforms

What we offer:

• Competitive salary $50K - $55K
• Health, dental, and vision insurance
• Paid time off
• Opportunities for professional growth and development

If youre a creative communicator who thrives in a collaborative environment and enjoys bringing campaigns to life across multiple channels, wed love to hear from you and encourage you to apply. Background screening through the Florida Care Provider Background Screening Clearinghouse is required for this position. More information: