Marketing Specialist - Library Services

Major Functions

The County of Volusia is seeking a Marketing Specialist for the Library Services Division. This position is located in Daytona Beach, Florida and will be responsible for professional work researching, developing, and implementing library division-wide marketing and content for the library website and social media for the Volusia County Library Services Division.

Illustrative Duties

(NOTE: These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position.)

• Establishes research methodology and designs format for data gathering such as surveys, opinion polls, or questionnaires. Examines and analyzes statistical data to determine trends, opinions, etc.
• Serves as account representative to address ongoing marketing programs and public relations programs in the Library Division.
• Develops strategies to obtain corporate sponsorships and endorsements.
• Formulates and implements public relation programs and projects.
• Creates, coordinates and/or produces media materials for programs and special events/projects such as brochures, pamphlets, news releases, posters, etc.
• Works with the Community Information to develop cooperative marketing strategies.
• Prepares related reports for management.
• Attends work on a regular and consistent basis.
• Must adhere to Federal, State, County and Local ordinances.
• Responds to emergency situations.
• Performs other duties as assigned.

Minimum Requirements

Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.

Minimum of two (2) years of increasingly responsible experience in sales and/or marketing.

Must possess a valid driver's license.

Must obtain a valid Florida driver's license within 30 days of hire and maintain thereafter.

Knowledge, Skills & Abilities

• Knowledge of strategic market-oriented planning processes.

• Knowledge of the techniques and methodology of survey collection and analysis.

• Knowledge of skills and responsibilities of a public information office preferred.

• Knowledge of skills and responsibilities of a print or television news reporter - writing, editing, and on-camera talent. Photography and videography experience is a plus.

• Knowledge of skills and responsibilities of a public relations practitioner.

• Ability to develop marketing and public relations strategies.

• Ability to meet time-sensitive deadlines.

• Ability to influence clients and sponsors.

• Ability to analyze data and identify trends and opinions.

• Develop collateral materials including brochures, advertisements, publications, etc.

• Develop marketing plans.

• Develop place advertising.

• Develop communication campaigns

• Oversaw client accounts.

• Crisis communication experience.

• Public presentations.

ADA REQUIREMENTS

Physical Demands:Ability to see, hear, talk finger dexterity. Ability to lift, carry, push and/or pull 15 pounds (e.g. tables, chairs, pop-up tents), bend, reach, and kneel. Visual acuity (e.g. depth perception, peripheral vision) necessary to operate a motorized vehicle.

Environmental Demands:Primarily inside work with occasional exposure to heat, wind, cold, and/or humidity.

Mental Demands:Ability to read and comprehend technical and professional manuals and journals; reports, summaries, memos and letters. Ability to perform advanced mathematical functions including statistics and ratios. Analytical ability to devise programs, plans and ideas from statistical information. Ability to speak publicly and extemporaneous; conversant in theories and techniques of discipline. Ability to write pamphlets, brochures, media materials.

Volusia County is a drug free workplace and an Equal Opportunity Employer committed to a diverse workforce. Veterans' preference in accordance with federal, state, local laws.