Sr. Global Marketing Manager, Home Care

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and its no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Overview

As the Senior Global Product Manager for Home Care, you will play a key role on the Global Home Care Platform team within Urology and Critical Care (UCC). Reporting to the Global Director of Marketing, you will be responsible for shaping the future of both our Core Urology and Urinary Incontinence portfolios.

This is an exceptional opportunity to lead the evolution of urinary retention and incontinence solutions. Your expertise will be critical to achieving our ambitious goals, managing a dynamic product line, and driving strategy in Home Care.

Key Responsibilities

• Lead the development and execution of multiple product portfolio strategies through coordination with cross-functional teams within a matrixed organization.

• Ensure the product line meets evolving market needs by driving continual improvements that strengthen competitiveness, market penetration, and share.

• Drive the new product development and introduction process, ensuring successful launch and commercialization.

• Closely collaborate with marketing colleagues to ensure strategies, brand positioning, marketing initiatives, and projects have marketing ownership and are aligned to global strategy

• Work cross-functionally to manage the overall lifecycle of assigned product lines, including product changes, inventory needs, production planning, and quality to ensure products are positioned competitively globally.

• Evaluate and craft financially sound business proposals for new opportunities and partnerships that will serve to help expand portfolio revenue.

• Collect and integrate voice-of-customer driven insights, market, and technology trends to shape strategies.

• Partner with R&D, Operations, and Sales teams to adjust the product line, products, and related features to drive both market share and financial results.

• Lead the assessment and development of connected digital solutions to enhance customer and caregiver experiences.

• Ensure appropriate technical support for sales and field applications teams, including assistance with communicating and positioning products.

About You:

The candidate is experienced in driving global product line strategies, product lifecycle management, leading VOC activities, defining market requirements, new product development, product launches, and developing growth opportunities in new and existing segments of interest.

Required Education and Experience

• Bachelor's Degree

• Minimum of 5 years of experience in product and/or marketing management required, with a demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, and go-to-market models and strategies.

• Minimum of 2 years of experience in HCP marketing is preferred, including the DME channel, as well as sales, operations, and marketing functions.

• Minimum of 2 years of experience in people management

• Experience in CPG/B2C marketing is a plus.

• Ability to understand and translate scientific, clinical, and technical information into marketing and customer benefits

• Effective interpersonal, communication, organizational, prioritization, planning, goal setting, analytical, and problem-solving skills are required.

• Results-oriented with the ability to manage multiple competing projects across functions and regions

• Ability to travel domestically and internationally up to 20%.

Preferred Qualifications

• Advanced Degree
• Global Experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Companys receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BDs Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, youll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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