Manager, Marketing

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Job Summary

The Marketing Manager should be a dynamic leader, who possesses the ability to flex with the ever-changing scope and scale of the real estate division, including an ability to travel to markets across the southeastern United States. They will lead the marketing, public relations and market research efforts across the W.C. Bradley Real Estate portfolio and reports directly to the Director of Property Management. This role is responsible for driving market intel, brand awareness, lead generation, and asset performance.

The Marketing Manager oversees market research, paid media strategy, marketing performance, budget development and monthly management/reporting, while also leading day-to-day efforts of the marketing team. This role partners with internal team members and oversees external vendors and partners, as needed, to ensure alignment with business objectives and continued portfolio management and success.

Duties and Responsibilities

Market Research & Intelligence

Partner with Property Management and Investments to lead research across target markets

Maintain deep understanding of market conditions, growth drivers, and tenant segments (commercial, retail, residential)

Conduct market comps, site visits, and competitive analysis

Analyze historical data (vacancy, absorption, rents, concessions, growth, pipeline)

Deliver summarized insights, recommendations, and presentations to senior leadership

Marketing Strategy & Execution

Develop and execute portfolio-wide marketing strategies aligned with leasing and sales goals

Lead annual, asset-level campaigns across digital, social, email, PR, and traditional channels

Oversee brand positioning and go-to-market strategies for new and existing properties

Manage naming, logos, collateral, websites, social media, and onsite marketing

Support asset disposition efforts with presentations for leadership, committees, and Board

Ensure consistency and quality across all marketing platforms

Public Relations & Events

Develop and manage PR strategy including media, press, influencer coordination, and crisis communication

Identify and secure media and influencer opportunities

Coordinate sponsorships to enhance visibility

Plan and execute events (grand openings, activations, community programs)

Paid Media & Performance

Lead paid media strategy (Google Ads, Meta, etc.)

Monitor, analyze, and optimize campaigns to maximize ROI

Establish KPIs and deliver monthly performance reporting

Translate data into actionable insights and recommendations

Manage online reputation across Google, Yelp, and ILS platforms

Budget & Vendor Management

Develop and manage marketing budgets across assets

Oversee forecasting, spend allocation, and financial tracking

Coordinate invoicing with finance teams

Manage agency and vendor relationships with performance oversight

Evaluate and implement tools to improve efficiency and impact

Team Leadership & Collaboration

Lead, mentor, and develop the marketing team

Oversee execution of campaigns, content, and events

Align marketing efforts with leasing, operations, and leadership

Collaborate with sister companies and cross-functional teams

Partner with Property Management to enhance customer experience

Partnerships & Growth Initiatives

Identify and manage strategic partnerships and collaborations

Drive cross-promotional opportunities across assets

Support initiatives that strengthen long-term portfolio performance

General Responsibilities

Monitor market trends, competitors, and best practices

Provide ongoing strategic recommendations to leadership

Attend key meetings, events, and activations

Perform additional duties as assigned

Qualification Requirements

Bachelor's degree in marketing, Business Administration, Communications, or related field

3-6+ years of experience in marketing, with experience in digital strategy and campaign management preferred

Knowledge, Skills and Abilities

Strong experience with paid media platforms including Google Ads and Meta

Ability to analyze performance data and drive optimization strategies

Experience managing budgets and marketing spend

Strong leadership and project management skills

Excellent communication and cross-functional collaboration abilities

Strategic thinker with a results-driven mindset

Ability to manage multiple priorities in a fast-paced environment

Ability to maintain regular and predictable attendance

Ability to work in a constant state of alertness

Physical Requirements

Normal office environmentFor employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office