Creative Strategist Director, Consumer Marketing

Job Description :

We are seeking a Director, Creative Strategist , to serve as a key connector between consumer marketing objectives and creative execution. In this role, you will help ensure that marketing goals are translated into clear, effective, and high-quality creative output across channels.

You will partner closely with marketing and creative teams to develop creative briefs, refine messaging, and support the delivery of work that is aligned to business objectives and the New York Post brand standards. You will work very closely with the VP to ensure solid execution of all marketing initiatives.

Key Responsibilities:
Creative Brief Development
Translate marketing objectives into structured and actionable creative briefs
Define key messaging direction, audience insights, and creative guidance to support execution
Ensure briefs clearly articulate goals, audience needs, and success criteria

Messaging & Copy Development
Develop, write, and refine copy for consumer marketing materials including digital ads, email campaigns, landing pages, and direct mail
Ensure messaging is clear, consistent, customer-focused, and aligned with brand voice
Adapt tone and messaging for different channels and audiences while maintaining coherence

Creative Review & Quality Assurance
Review creative outputs to ensure alignment with approved briefs and brand standards
Provide structured feedback focused on clarity, effectiveness, and alignment with objectives
Support continuous improvement of creative quality and consistency across deliverables

Testing & Optimization
Partner with marketing and analytics teams to support A/B testing of creative concepts and messaging
Contribute to identifying opportunities for performance improvement based on results and insights

Brand Consistency
Support consistency of brand voice and messaging across consumer touchpoints and channels

Ensure alignment between digital, print, CRM, and other marketing communications

Requirements:
510+ years of experience in creative strategy, copywriting, brand strategy, marketing, advertising, or related disciplines
Experience working in or with in-house creative teams, agencies, or integrated marketing environments
Demonstrated experience developing creative briefs and guiding creative execution
Strong ability to translate business and marketing goals into creative direction
Excellent written communication and copywriting skills
Familiarity with consumer marketing principles and audience segmentation
Understanding of performance marketing concepts such as conversion optimization and campaign testing
Ability to provide structured, actionable feedback on creative work
Strong collaboration and communication skills across cross-functional teams

Preferred Qualifications:
Experience in direct response marketing or performance-driven campaigns
Familiarity with digital marketing channels, including paid media, CRM, and social platforms
Experience working with in-house studios or creative production teams

Note: The New York Post adheres to a hybrid work model.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Were committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidates experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.