Content Marketing Manager

The Content Marketing Manager develops highquality marketing content th supports product marketing stregies and brand messaging. Reporting to the Senior Manager of Content Marketing & Stregy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performancedriven narrives.

Content Development & Execution

• Cree and adapt content across forms, including sales colleral, digital assets, video scripts, social, email, and live event merials.
• Repurpose core messages into modular assets optimized for channels and audiences.
• Ensure alignment with brand, editorial, and messaging standards in collaborion with senior copy and content leadership.

Campaign & Product Marketing Support

• Partner with product marketing managers to execute content components of approved marketing plans.
• Produce launch and campaign assets on time and to specificion.
• Incorpore stakeholder feedback under guidance from content leadership.
• Write content designed to drive engagement, conversion, and pipeline impact.

Channel & Performance Optimizion

• Collabore with digital marketing to optimize content for performance.
• Support testing, iterion, and refinement based on performance insights.
• Apply content best practices and identify opportunities for scalability and efficiency.

• Strong understanding of messaging frameworks, positioning, and differentiion.
• Excellent writing and editing skills across the customer journey.
• Experience developing marketing colleral, video scripts, web pages, social copy, leadgen assets, and email.
• Understanding of digital plforms, audience targeting, SEO, and content performance measurement.
• Creive storyteller with a clear, audiencefocused writing style.

Required

• 57 years of experience in content marketing, content stregy, or a reled role.
• Proven track record of creing impactful marketing content.
• Experience managing or contributing to editorial calendars.
• Bachelors degree in communicions, journalism, marketing, business, or a reled field.

Preferred

• Medical device, healthcare, or B2B technology writing experience.
• Experience with CMS plforms.

• Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).
• Ability to align content stregy with business objectives.
• Analytical mindset with the ability to assess content performance.
• Strong collaborion, organizion, and timemanagement skills.
• Ability to communice complex informion clearly and effectively.

• Ability to work independently while collaboring crossfunctionally.
• Adaptability in a fastpaced environment with changing priorities.
• Up to 5% travel.
• Adherence to company quality and safety standards.

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