Instructional Assistant/Website and Marketing Coordinator

Instructional Assistant/Website and Marketing Coordinator

Job Description

Longleaf School of the Arts is a North Carolina public charter high school. We are a college preparatory school focusing on the fine arts.

Our Mission:

Longleaf School of the Arts will develop students into confident, responsible, and successful contributors in college, career, and community through mentorship and a challenging curriculum that integrates academics and the fine arts.

Instructional Assistant

• Provide instructional and behavioral support to students in a separate setting, individually and in small groups.
• Implement teacher- and administrator-directed academic and behavioral interventions.
• Support students in accessing curriculum, completing assignments, and developing study and organizational skills.
• Assist in collecting, organizing, and maintaining student support data as directed by teachers and administrators.
• Assist in monitoring student progress by helping to analyze data and report concerns or patterns to the appropriate staff.
• Supervise students in separate-settings, during transitions, in common areas, and in designated support spaces as assigned.
• Assist with maintaining a positive, orderly, and safe learning environment.
• Communicate with teachers, school counselors, and administrators regarding student needs and support strategies.
• Assist with department or school programming initiatives assigned by administration (for example: tutoring, academic support labs, or community service activities).
• Provide meaningful contributions to a comprehensive student support program by reflecting on student data and adjusting support based on identified needs.

Website and Marketing Coordinator

• Maintain the school website to ensure content is accurate, current, and aligned with school priorities.

? Update calendars, news items, announcements, and key information for students, families, and staff.

? Post timely information regarding events, schedules, and important deadlines.

? Coordinate with administration to ensure required policies, forms, and reports are accessible.

• Support school marketing and communications.

? Assist with creation and distribution of school marketing materials, including digital flyers and newsletters.

? Assist with school social media or other communication platforms as directed by administration.

? Help collect and share photos, stories, and highlights that reflect the school's mission and programs.

? Collaborate with administration to support student recruitment, community engagement, and school events.

• Collect, analyze, and maintain data related to website usage, communication reach, and marketing efforts as directed by administration.

? Provide simple summaries of communication or engagement data to support decision-making.

? Maintain organized records of website updates, campaigns, and outreach activities.

• Serve as a liaison for school staff regarding website and marketing needs.

? Respond to staff requests for website updates and marketing support as directed by administration.

? Make recommendations to administration to improve clarity, accessibility, and consistency of school communications.

Minimum Requirements

• High school diploma required.

? Associate's degree or at least 48 college credit hours preferred; bachelor's degree in education, communications, marketing, or a related field strongly preferred.

? Ability to maintain a professional demeanor in all situations and to withhold confidential information.

? Ability to respond to changing situations in the workplace and exhibit flexibility.

? Ability to perform multiple tasks concurrently under varying deadlines and adapt to changing work priorities.

? Ability to set work priorities, take initiative, and work efficiently under minimum supervision.

? Ability to work individually with students, parents, and staff utilizing appropriate strategies to encourage success in the total school environment.

? Preferred experience with high school students, MTSS and behavior support, as well as students with anxiety or other social/emotional needs.

? Preferred experience with website content management, social media, or school marketing and communications.

? Preferred experience with basic data collection and analysis to support student services and school communications.