Membership & Loyalty Marketing Manager

The Membership & Loyalty Marketing Manager supports Guardians Membership & Loyalty function within the Marketing organization. This role programmanages complex, integrated marketing initiatives and partner activations that strengthen Guardians membership value proposition and contribute measurably to engagement and loyalty outcomesaligned with Guardians purpose to inspire wellbeing in mind, body, and wallet.

Reporting to the Head of Membership & Loyalty, this individual works independently with broad direction and applies seasoned judgment to manage campaigns, partnerships, and communications from concept through execution. The role partners closely with business line marketers, functional marketing teams, and internal agency partners to activate campaigns across channels and deliver clear performance insights. This position acts as a hub and multiplier, ensuring initiatives are coordinated, onstrategy, and delivered with high quality.

Key Responsibilities

Integrated Campaign & Program Management

• Independently programmanage complex membership and loyalty campaigns from initiation through delivery, ensuring alignment to defined objectives, audiences, timelines, and success metrics.
• Architect and manage campaign journeys across content, channels, and touchpoints, applying best practices from loyalty, CRM, and crossindustry engagement models.
• Lead Workfrontbased campaign planning, tracking milestones, dependencies, and approvals to ensure ontime delivery.

CrossFunctional Leadership & Collaboration

• Serve as the primary daytoday point of contact for crossfunctional marketing teams, internal agency partners, and select external partners, ensuring clarity, momentum, and accountability.
• Lead regular working sessions and status reviews, identifying risks early and recommending practical solutions to keep initiatives on track.
• Partner with creative, channel, CRM, and digital teams to translate campaign strategy into executable plans, briefs, and deliverables.

Audience Understanding & Optimization

• Build working knowledge of member segments, behaviors, and business priorities to inform campaign relevance and effectiveness.
• Partner with measurement and digital teams to support tagging, testing, and optimization of campaigns and onsite experiences.
• Use performance data and feedback loops to recommend campaign refinements and future improvements.

Communication & Executive ReadOut

• Synthesize campaign plans, progress, and results into clear, concise updates for Membership & Loyalty leadership.
• Contribute insights and recommendations that inform prioritization and nextbest actions for the portfolio of initiatives.

You Are

• A seasoned, handson marketing professional who thrives in complexity, operates with autonomy, and brings structure and clarity to crossfunctional initiatives.
• A strong program manager who can independently drive complex initiatives with broad direction.
• Comfortable solving nonroutine problems, navigating ambiguity, and applying judgment rather than relying solely on precedent.
• A collaborative partner who adapts communication style for different audiences and builds credibility through execution.
• Detailoriented, organized, and accountable for followthrough and quality.
• Able to challenge the status quo respectfully and recommend improvements based on data and experience.

You Have

• 48 years of relevant experience in integrated marketing, campaign management, CRM, or loyaltyrelated roles.
• Demonstrated experience leading complex, crossfunctional marketing initiatives endtoend.
• Strong familiarity with CRM, lifecycle marketing, and campaign analytics; ability to connect tactics to engagement outcomes.
• Advanced project management skills; prior experience using Workfront or similar tools preferred.
• Experience in financial services, insurance, or other regulated industries preferred.
• Experience supporting or operating a membership, loyalty, or engagement program preferred.
• Bachelors degree in Marketing, Business, Communications, or equivalent experience.

Location

• This role is hybrid with 3 days a week in our Hudson Yards, NY office

Salary Range:

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, youll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardians Purpose to inspire well-being we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits . Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com . Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.

Visa Sponsorship

Guardian is not currently or in the foreseeable future sponsoring employment visas. In order to be a successful applicant. you must be legally authorized to work in the United States, without the need for employer sponsorship.

Notice Regarding Guardians Use of Artificial Intelligence in Recruitment

As part of Guardians job application process, Guardian may use artificial intelligence tools (AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardians jobs website (Careers at Guardian at ). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.

Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardians use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com , making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardians document retention policy, a copy of which you may request via MyHR@glic.com .

Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here .

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.