Media Marketing Sr. Manager, Analytics

Ref # W174147 State/Region New York Department Marketing Location United States City New York Pay Range: The pay range for this job is $85000 - $161444 annually; actual pay is dependent on experience and geographic location. Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities. COMPANY DESCRIPTION Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
POSITION OVERVIEW
The Media Marketing Sr. Manager will play a pivotal role in shaping and executing brand elevating media strategies. This role requires deep expertise in OutofHome (OOH) and Print mediatwo essential channels for driving brand desirability, cultural visibility, and premium storytelling within the luxury landscape.
ESSENTIAL DUTIES & RESPONSIBILITIES
Media Strategy & Planning

• Manage budget for Print, OOH and Publisher partners. Responsible for optimizing budgets and working finance teams to support internal forecasting and planning
• Develop and steward holistic media strategies with a focus on OOH and Print across brand, retail, and campaign initiatives.
• Translate brand objectives into clear media plans aimed at maximizing luxury visibility, cultural relevance, and premium audience reach.
• Evaluate market opportunities, audience insights, placement quality, and competitive trends to inform recommendation frameworks.
• Partner with global counterparts to adapt and localize global strategies for North America while ensuring consistency with brand positioning.

Agency Leadership & Partnership Management

• Lead and mentor the media agency to deliver bestinclass planning, buying, measurement, and reporting.
• Provide clear strategic guidance, creative feedback, and quality control to ensure flawless execution across all channels.
• Develop and host brand immersion sessions to ensure agency understands brand ethos, objectives and elevation standards

Cross Functional Collaboration

• Act as the primary media liaison with internal Creative, Brand Marketing, Retail Marketing, and Global teams.
• Partner with internal creative agencies and production teams to develop compelling assets tailored to OOH and Print formats.
• Ensure cohesive campaign delivery across touchpoints, supporting integrated marketing efforts.

Executional Excellence & Performance Management

• Ensure every plan, placement, and production detail is executed with precision, accountability, and luxury grade quality.
• Manage budgets, track spending, and oversee end to end timelines to maintain operational excellence.
• Analyze performance results and derive insights to inform optimization and future planning cycles.

EXPERIENCE, SKILLS & KNOWLEDGE

• 710+ years of experience in media planning, with strong specialization in OOH and Print within luxury, fashion, or beauty, preferred
• Proven experience leading media agencies and managing high visibility branding campaigns.
• Demonstrated strategic ability to translate business goals into media frameworks that elevate brand perception.
• Exceptional attention to detail, organizational discipline, and project management skills.
• Strong communication and presentation abilities, with comfort engaging senior stakeholders
• Financial acumen required to manage budget

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.