Strategic Marketing Specialist 2

Experience more with a career at COUNTRY Financial! We're excited you're interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients. About the role Strategic marketing is responsible for developing and overseeing execution of strategic, integrated go-to-market plans that support growth initiatives accomplished through tactics that increase brand awareness and drive leads and referrals. Leads and facilitates strategy analysis and research work to support corporate marketing and growth objectives. Works with various levels of leadership to define strategic opportunities based on an understanding of multiple business lines. How does this role make an impact? Develops strategic options for marketing and business opportunities by understanding consumers (buying habits, preferences), business capabilities market potential. Performs root cause analysis and strategic opportunity assessment of ambiguous or complex business and/or market issues. Performs complex business process modeling and operating model design to support opportunity assessments and to assist with the identification of growth opportunities. Leads the identification and documentation of potential go-to-market strategies and methods, using a range of channels such as email, social media, paid digital and traditional media, partnerships/sponsorships, and events. This includes assisting other areas divisions with the development of marketing and promotional ideas that support the business and growth objectives of the organization. Partners with agency leadership to identify opportunities and messaging that will resonate with the field and secures alignment and buy-in for execution. Leads the development or refinement of marketing segmentation strategies, including analyzing existing consumer and client information along with information gathered from consumer research in order to determine or adjust target markets for acquisition, cross-sell, or retention efforts. Presents strategic business and market planning information to management at all levels in the organization, including executive leadership, to assist with decision making. Assists in the development and maintenance of Strategic Integrated Marketing methodology standards, including business processes and competitive analysis techniques. Leads and facilities the work of medium-sized or large project teams as needed to support Strategic Integrated Marketing and target market goals. Do you have what we're looking for? Typically requires 4+ years of relevant experience or a combination of related experience, education and training. Strong strategic and analytical skills with experience assessing complex business issues, identifying opportunities, and applying consumer/market insights. Proven marketing expertise, including developing multichannel gotomarket plans and building/refining segmentation strategies. Effective collaborator with the ability to influence across functions and lead or facilitate crossfunctional project teams. Datadriven, resultsoriented approach with strong communication skills, including presenting strategic insights to senior and executive leadership. Adaptable, creative problemsolver with a growth mindset and alignment to organizational values. #LI-CORP #Li-Hybrid Base Pay Range: $78,800-$108,350 The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience. Incentive Pay: In addition to base salary, this position is eligible for a Short-Term Incentive plan. Why work with us? Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We're a big company, yet small enough you can make an impact and won't get lost in the shuffle. You'll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business. You'll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match. COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations. Come join our team at COUNTRY today! COUNTRY is headquartered in Bloomington, IL and offers hybrid, onsite and remote opportunities. If you're based at our Bloomington, IL corporate office, you'll enjoy a hybrid work schedule - three days in the office and two days working remotely. For roles posted as remote, candidates who live more than 50 miles from Bloomington, IL may qualify for a fully remote arrangement. From the moment you're hired, we invest in you. We know job satisfaction fuels your contribution, so we offer competitive benefits and make investments that help you achieve your professional goals: Insurance benefits (medical, dental, vision, disability and life) 401(k) with company match Paid time off, parental leave, paid company holidays and paid time off to volunteer in your community Tuition assistance and industry education certificates and designations Employee resource groups to connect with your peers. Take the next steps to experience more with careers at COUNTRY Financial and apply today! Have additional questions? Get in touch with Human Resources at ... Provide your information to our recruiters for future opportunities by joining our talent community. Check out additional opportunities: to invest in your future with a COUNTRY Financial Internship sales opportunities through Agency Careers at our parent company Illinois Farm Bureau 2024 CC Services Inc., All rights reserved. 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