North America Marketing Specialist, Digital Strategy

Work Schedule

Environmental Conditions

Job Description

We are seeking a results-driven North America Marketing Specialist, Digital Strategy to support integrated marketing programs for protein diagnostics across the U.S. and Canada. This role partners closely with commercial, product management, medical affairs, and global marketing teams to drive awareness, engagement, lead generation, and demand through digital and regional marketing initiatives.

The ideal candidate is highly organized, execution-focused, and experienced in managing multiple projects in a fast-paced environment. This individual will support regional campaign execution, digital marketing programs, website strategy, content development, and performance analytics to help drive business growth.

Responsibilities

• Execute integrated marketing campaigns and regional initiatives aligned with North America business objectives.
• Support website strategy and digital content development, including webpage optimization, landing pages, SEO, and user experience improvements.
• Develop and manage content across digital channels including websites, email campaigns, webinars, social media, video, and paid media.
• Plan and execute social media campaigns across LinkedIn and other relevant platforms to increase brand awareness, engagement, and lead generation.
• Collaborate with internal creative teams and external agencies to develop marketing assets including brochures, presentations, white papers, customer stories, videos, webinars, and promotional materials.
• Execute and optimize digital marketing programs including SEO, SEM, Google Ads, paid social, display advertising, retargeting, and email marketing automation.
• Track and analyze campaign performance using KPIs, ROI metrics, website analytics, and reporting dashboards to drive continuous optimization.
• Partner with product management, medical affairs, and commercial teams to develop customer-facing materials, sales tools, and training resources.
• Support trade shows, webinars, virtual events, and regional programs with integrated digital promotion and follow-up campaigns.
• Ensure consistent branding and messaging across all marketing channels and communications.

Minimum Qualifications

• Bachelors degree in life sciences, marketing, business administration, communications, or related field.
• Minimum of 3 years of experience in marketing, digital marketing, or marketing communications.
• Experience supporting North America marketing initiatives preferred.
• Strong understanding of digital marketing channels including SEO, SEM, paid social, email marketing, website strategy, marketing automation, and analytics.
• Experience with website content management systems (CMS), digital content development, and campaign optimization.
• Strong analytical, project management, and organizational skills with the ability to manage multiple priorities.
• Ability to develop technical and commercial messaging for customer-facing and sales enablement materials.
• Strong communication and interpersonal skills with the ability to work effectively in cross-functional and matrixed environments.
• Proficiency in Microsoft Office applications and familiarity with CRM, Google Analytics, and digital marketing platforms preferred.

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

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