Marketing Assistant Manager / Manager

Job Purpose

This role is responsible for the endtoend planning, development, and execution of international commemorative coin and collectible programmes. Responsibilities include programme conceptualisation, market analysis, stakeholder coordination, marketing alignment, and commercial performance management.

Working closely with crossfunctional teams and external partners, the role supports the Head of Program Origination & Marketing to ensure programmes are delivered on time, within approved budgets, and in alignment with strategic and commercial objectives.

Key Roles & Responsibilities

Programme Management (EndtoEnd)

• Plan, manage, and deliver programmes across scope, schedule, budget, quality, and launch readiness.
• Manage the full programme lifecycle from concept development through production coordination to market launch.
• Maintain programme plans, milestones, approvals, and risk and issue logs to support timely execution.

Market Research & Programme Conceptualisation

• Conduct market research and competitive analysis to inform programme concepts, positioning, and direction.
• Identify market trends, opportunities, and differentiation factors to support commercial performance.

Stakeholder & CrossFunctional Coordination

• Coordinate with internal teams including marketing, sales, design, production, and operations, as well as external vendors and partners.
• Align stakeholders on priorities, dependencies, and deliverables, and address execution issues in a timely manner.

Marketing, Channel Enablement & Commercial Performance

• Collaborate with marketing and sales teams to develop gotomarket plans and launch support requirements.
• Prepare sales enablement materials, including product information, key messages, and data insights.
• Monitor programme KPIs and programmelevel P&L performance, and recommend adjustments based on results and market feedback.

Reporting & Documentation

• Prepare programme updates, reports, and presentations for management and senior stakeholders.
• Maintain accurate and complete documentation covering programme planning, market research, decision logs, and execution processes.

Key Accountabilities

• Delivery of assigned programmes within agreed timelines, budgets, and quality standards.
• Achievement of programmelevel commercial objectives and KPIs.
• Effective coordination across crossfunctional teams and external partners.
• Accuracy and completeness of programme documentation and reporting.

Major Challenges

• Managing complex programmes with multiple components and tight timelines.
• Coordinating stakeholders with differing priorities and dependencies.
• Balancing budget, quality, and commercial objectives while meeting delivery timelines.
• Responding to changes in market conditions and customer demand with timely recommendations.
• Managing both operational execution and strategic planning requirements in a fastpaced environment.

Key Decisions & Dimensions

Key Decisions

• Recommend programme concepts, timelines, milestones, and budget allocations.
• Define gotomarket and channel enablement requirements for programme launches.
• Prioritise actions to mitigate risks, resolve issues, and manage dependencies.
• Propose programme plan adjustments based on market insights and performance data.

Key Dimensions

• Programme budgets vary based on collectible complexity and market scope.
• High level of crossfunctional coordination across marketing, production, operations, sales, and external partners.
• Accountability for programmelevel P&L outcomes and KPI achievement, including sales performance, engagement, and timeline adherence.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Arts, Social Sciences, or a related discipline.
• Minimum 5 years of relevant experience in programme management, project management, product development, or integrated marketing.
• Demonstrated experience managing complex projects with multiple stakeholders and tight timelines.
• Experience in consumer product industries and distribution channels is preferred.
• Proficiency in Microsoft Office applications, including Word, PowerPoint, and Excel.

Skills & Competencies

Core Skills

• Strong programme and project management capabilities, including planning and coordination.
• Ability to manage multiple priorities in a dynamic work environment.
• Effective communication and stakeholder management skills in English and Chinese.
• Strong analytical skills with the ability to interpret market and commercial data.
• Sound commercial understanding, including product strategy, marketing fundamentals, and P&L awareness.

Preferred Attributes

• Resourceful and adaptable approach to problemsolving.
• Demonstrated ownership and ability to work independently.
• Attention to detail and a structured approach to execution.
• Interest in collectible products, arts, or cultural themes is an advantage.