Integrated Marketing Campaign Manager

Welcome to the intersection of energy and home services. At NRG, were all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers lives easierhelping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.

More information is available at www.nrg.com. Connect with NRG on Facebook, Instagram, LinkedIn and X.

Job Summary:

The Integrated Campaign Manager is a hands-on campaign execution manager within NRGs Lifecycle Communications team. This individual is the operational engine behind integrated, omnichannel lifecycle campaigns, translating strategy into fully built, audience-targeted, and analytically measured campaigns across email, SMS, in-app, and direct mail channels. Working across NRGs portfolio of energy brands (Reliant, Direct Energy, Green Mountain Energy, and others), the Integrated Campaign Manager collaborates closely with Go-To-Market, CX, and product teams, and brings together data, creative, and technology to drive customer engagement, retention, and lifetime value.

Essential Duties/Responsibilities:

Campaign Planning & End-to-End Execution

• Own the build, QA, and launch of omnichannel lifecycle campaigns including onboarding, renewal, retention, move/transfer, and crisis communications sequences.

• Translate campaign briefs and strategic frameworks into fully configured journeys and campaigns.

• Develop and manage campaign timelines and delivery schedules, ensuring on-time execution across all active workstreams.

• Coordinate creative, copy, and legal review of workflows, ensuring all campaign assets are accurate, brand-compliant, and ready for deployment.

Cross-Channel Integration & Journey Orchestration

• Drive seamless integration of email, SMS, in-app, direct mail, and outbound channels within unified customer journeys, ensuring a cohesive experience across every touchpoint.

• Build and manage multi-step, trigger-based campaign sequences that reflect the customer's lifecycle, from onboarding through renewal and churn prevention.

• Partner with the Lifecycle team, Retention team and channel owners to identify the optimal channel mix for each campaign objective for maximum impact.

• Support crisis communications execution (severe weather, outages) with rapid campaign builds and real-time deployment within established marketing workflows.

Campaign Analysis, Testing & Optimization

• Monitor campaign performance across key metrics (open rate, click rate, conversion, churn impact, revenue influence) and deliver regular reporting with actionable insights.

• Design and execute creative tests to continuously improve campaign effectiveness and inform future planning cycles.

• Partner with analytics and data teams to validate audience lists, track behavioral signals, and ensure measurement frameworks are in place before launching.

Cross-Functional Collaboration

• Collaborate with Go-To-Market, Customer Experience, Legal, and Product teams to align campaign messaging, offers, and timing with broader business objectives.

• Coordinate with creative and content partners to ensure assets are delivered on brief and on schedule.

• Maintain clear project documentation, campaign logs, and status updates to keep stakeholders aligned across multiple concurrent workstreams.

Qualifications:

• 7+ years experience in marketing, campaign management, project management, brand management or related field.

• Bachelor's degree in marketing, Communications, Business, or related field required.

• Experience with customer lifecycle strategies including onboarding, renewals, retention, and churn prevention programs.

• Strong project management skills with the ability to juggle multiple campaigns and deadlines simultaneously without losing quality or accuracy

• Proven track record of building and launching end-to-end omnichannel campaigns, including audience segmentation, trigger logic, and performance measurement.

Preferred:

• Experience in Adobe Workfront

• Energy industry or consumer products experience is preferred but not required

• Experience in crisis or issue management strongly preferred

• Highly collaborative and comfortable working across teams and building relationships with stakeholders at multiple levels.

• Exceptional attention to detail in campaign configuration, QA, and content review.

• Strong written and verbal communication skills; able to clearly articulate campaign plans and performance outcomes to cross-functional partners.

• Self-starter with the ability to operate independently, manage ambiguity, and drive work forward with minimal direction.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at

Official description on file with Talent.