Marketing Strategist

Marketing Strategist

Location: Vancouver, BC

Closing Date: May 18, 2026

Competition Number: MLTA-VAN-202605-036

Base Salary: $70,000-$105,000. Compensation based on skills and experience.

Who we are

MLT Aikins is a full-service law firm of more than 350 lawyers across the four western provinces. Named one of Canada s best law firms by the Globe and Mail , MLT Aikins is the only law firm to have offices in Vancouver, Edmonton, Calgary, Saskatoon, Muskeg Lake Cree Nation, Regina and Winnipeg. As one of the largest firms in Canada, we have the bench strength and geographic scope to meet the increasingly complex needs of clients.

Job summary

MLT Aikins is looking for an ambitious marketing professional who thrives in a fast-paced and relationship-driven environment. The Marketing Strategist researches and designs marketing strategies and tactical plans to support the firm s strategic practice areas and growth markets. The position is best suited to an individual who enjoys an autonomous approach to work, demonstrates deep industry and market knowledge and is skilled at building strong relationships. The candidate is a strategic thinker with the ability to execute tactics.

Reporting to the Senior Director of Business Development and Solution Delivery, this full-time permanent position will be based in our Vancouver office. It is a hybrid position with a physical presence in the office required weekly to build relationships and to support large in-office events. Some travel between our offices may be required.

Responsibilities include:

Acting as a strategic business partner for marketing and business development needs in BC markets and selected practice areas

Developing strategies to retain and expand client relationships, acquire new clients and increase market visibility

Designing and pitching marketing and business development plans for regional and industry market

Leading plan implementation, coordinating progress check-ins and refining plans based on ROI assessments

Facilitating decision-making based on internal results, budgets and requests

Researching and documenting prospective client profiles and creating marketing plans with future clients in mind

Understanding the competitive environment and presenting insights to internal audiences

Monitoring client news, industry issues and legal sector trends to suggest opportunities and thought leadership

Identifying opportunities to engage with professional and trade organizations

Developing a broad understanding of legal services, practice areas and industry offerings

Experience with or ability to learn generative AI tools (e.g. Copilot, ChatGPT) to enhance efficiency in processes, support initial drafting and communications and streamline research or data analysis tasks

Owning and coordinating the execution of marketing and business development tactics

Qualifications include:

Bachelor's degree in business, marketing, communications or related field

A minimum of five years of experience in professional services marketing or business development (legal, accounting, finance)

Niche industry sector expertise (e.g. BC market, mining or insolvency) is an asset

Excellent oral and written communication skills

High degree of responsiveness, diplomacy and professionalism

Experience in developing and executing strategic marketing plans

Proven ability to manage projects, collaborate with senior leaders and engage department support

Strong analytical skills, attention to detail and organizational skills

Thrives under pressure; excellent problem-solver and team player

Ability to prioritize work and meet deadlines

Proficiency in Microsoft Office Suite (Word, Outlook, Excel, PowerPoint)

Aptitude to learn new software applications

Experience with CRM tools is an asset

We offer:

A competitive salary including individual performance bonus

Comprehensive coverage for dental, health and wellness benefits

Access to group savings plans and investment options

Options for flexible work agreements and vacation coverage

Growth and development opportunities

Mentorship and support

Ongoing job-specific training

A positive and inclusive work environment

Our Diversity Statement

MLT Aikins is an equal opportunity employer and is committed to building an inclusive and diverse work environment. Our principles of diversity, equity and inclusion create a space for everyone to collaborate, allowing us to deliver excellent and increasingly innovative legal services to our clients. We encourage individuals of a diverse group to apply to our job postings.

If this sounds like you, please submit your resume and cover letter by using the Apply Button. Only those candidates selected for interviews will be contacted.