Marketing Specialist

At UK King's Daughters, were not just a healthcare facility were a family of dedicated professionals who share a passion for making a meaningful difference in the lives of our patients. Were more than just a place to work; were a place to grow, thrive, and contribute to our community.

Job Description :

Responsible for developing and executing marketing and brand strategy initiatives to support clinical service lines and programs. Coordinates business development, outreach initiatives, and communication efforts to drive patient volume and revenue growth. Builds and maintains strategic relationships with internal and external partners to advance organizational goals. Implements and manages marketing programs, including research, advertising, publications, and online presence. Ensures effective communication and promotion of services to enhance brand awareness and community engagement.

Develops and executes marketing plans aligned with strategic goals and budgets.

Coordinates interdisciplinary teams to assess needs and implement marketing strategies.

Leverages healthcare marketing expertise to conduct assessments and identify opportunities.

Ensures compliance in developing patient stories and marketing materials.

Manages and executes marketing programs across multiple channels and platforms.

Represents UK HealthCare to external stakeholders and manages strategic outreach initiatives.

Advises leadership on best practices, operational improvements, and market trends.

Analyzes market and project data to measure initiative effectiveness and inform decisions.

Develops and manages program marketing budgets, ensuring compliance with policies.

Performs other duties as assigned.

Bachelors degree in marketing, business administration, or a related field

2+ years of experience in marketing, business administration, or a relevant area

An equivalent combination of education and experience may be considered.

All experience must be paid and in the same related field.

Part-time and PRN experience will be prorated based on hours worked per week.

Volunteer work and internships for academic credit are not counted.

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A. Lifting, pushing, and/or pulling objects up to 50lbs: 2. Occasional ( Physical Demands

This position requires intermittent sitting at a computer workstation for extended periods of time; performing tasks with repetitive motions (such as typing); and occasionally standing or walking with objects weighing up to 10 pounds; and lifting, pushing, and/or pulling objects weighing up to 50 pounds.

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