Marketing & Events Specialist

New

Marketing & Events Specialist

Cranston, Rhode Island, United States

As a family-owned and operated company, we feel a special obligation to the employees who comprise our Taco family. We are committed to offering employees access to the tools necessary to live long and productive lives. We strive to instill in all of our employees:

A positive mental attitude that helps us to be a leader in the industry

A commitment to building strong relationships, both inside and outside the organization

A desire to learn, grow, and contribute to moving our strategy forward

A need to create and to innovate

Employment Type: Regular Full-Time

Shift: 1st Shift

Work Status: Hybrid

Position Summary

The Marketing & Events Specialist plays a pivotal role in developing and executing marketing initiatives that drive brand awareness, customer engagement, and revenue growth within the HVAC industry. This position manages and coordinates trade shows and customer events, and supports digital and traditional marketing campaigns and sales through strategic content and lead generation programs.

Measures of success:

Effective management of trade shows and events to achieve objectives - on-time and on-budget

Timely post-event evaluation and recommendations for improvement

Accurate and engaging internal/external email communications based on open and clickthrough rates

Responsibilities

Responsibilities include but are not limited to:

Develop annual trade show and event marketing plan and budget based on strategic direction of the company and direct input from corporate marketing, business units, and channel managers

Perform the activities required to successfully execute the approved regional sales meeting, customer training and trade show plans

Coordinate logistics including booth design, vendor relationships, travel, sponsorships, and collateral.

Coordinate the advertising and promotional activities for trade shows

Evaluate the effectiveness of each tradeshow to measure ROI, planning & execution and to plan improvements for future tradeshow presence

Work with marketing specialists and sales to develop all marketing and sales materials and coordinate the flow of content with the applicable external vendors

Manage the production and distribution of all marketing and sales materials through print and electronic distribution via the Internet

Manage relationships with all external vendors regarding production and distribution of marketing materials, merchandising, and trade show assets (including negotiation of favorable terms, vendor selection and troubleshooting of issues)

Supports email marketing platform for internal and external communications

Work with Senior Manager of Marketing to develop and execute brand and marketing strategies including online and offline media, collateral, website, and social media; manage internal and external email communications schedule and content

Partner with sales teams to ensure marketing efforts effectively support territory goals and customer needs.

Work closely with distributors, contractors, and internal teams to promote programs, incentives, and technical education opportunities.

Qualifications

Bachelor's degree in Business, Marketing or a related field

3-5 years of trade show/event marketing experience required

Experience with Constant Contact or equivalent a plus

Knowledge of HVAC products, distribution channels, and industry trade events a plus.

Strong organizational and event planning skills with proven ability to manage multiple projects.

Demonstrated ability to lead others by influence

Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Thorough understanding of branding, marketing and trade show management

Strong project management skills with a demonstrated ability to work cross-functionally and to influence stakeholders within and external to the organization

Proven experience managing external vendors and production budgets

Knowledge of key performance indicators (KPIs) and marketing techniques for event management

Ability to think creatively to achieve objectives

Ability to meet deadlines under pressure

Excellent written and verbal communication and negotiation skills

Ability to travel up to 20% domestic and/or international (travel may include weekends)

Work Environment

This position works primarily in an office environment using computers and technology. Verbal and auditory capability are required. Occasional exposure in production plant where large equipment and noise are prevalent. Safety gear is required in these areas. Must be able to lift 50lbs.

This position may work from home up to 2X/week if performance is in good standing.

Management

This position has no direct reports:

Benefits

With nearly 1,000 people working at Taco worldwide, each with their own story, you will discover a sense of community and diverse, intelligent colleagues who help us innovate, create and explore.

Taco employees benefit from a company that:

Provides competitive salaries and benefits

Offers tuition reimbursement, career development, and on-site training programs in our learning center

Believes in sharing profits with its employees

Is mindful about family, health and well-being

Fosters conditions that allow people and communities to reach their full potential

Embraces and celebrates diversity

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